An Etsy store:

An Etsy store is, by comparison, relatively easy to set up. The format of an Etsy store remains relatively similar store to store, though you will have the ability to customize your layout a little. However, all customers will buy through the Etsy interface, and the legwork to get your site up and running is minimal. This may be a positive or a negative to you, depending on how much control you wish to maintain over your site.

The biggest consideration, aside from the lack of flexibility? Etsy is a site for creative types, and focuses on handmade items. Now, if you sell handcrafted goods, resell vintage items, create and sell your art, and so on, you’ll fit in on Etsy no problem—in fact, it might be perfect for you.