I am not a brand You are not a brand. You're a person. A living, breathing, autonomous individual who doesn't seek to maximize ROI or long-term brand value. You have choices. You have the ability to change your mind. You can tell the truth, see others for who they are and choose to make a difference. Selling yourself as a brand sells you too cheap. (Actually, if a brand is nothing but the promises made and kept and the expectations we have, then yes, I guess you are a brand. The modern kind, the brand where connection matters a lot more than ads or hype.)