Consumers: (a person who purchases a good or service for personal or organizational use. Consumers in economic systems such as those of japan, Germany, Canada, & the United States want more & better products & services.) They want better automobiles, better homes, more luxuries, & better equipment. (They want to pay a fair price for the goods & services they purchase. A business enterprise attempts to satisfy consumer needs & desires while earning a profit.) To do so, businesses must determine what those consumer needs & desires are. Because consumers continually want more better things, new businesses are formed & other businesses make adjustments to accommodate the demand.