Naked Wines - the UK online wine retailer has experienced nearly a doubled sales in H1 clearly signalling a visible move towards #ecommerce in alcohol retailing

While the current results cannot be taken without a grain of salt (mostly driven by CoVid closures of Horeca, that partially concerted into at home consumption) it clearly shows the direction

What is more important long term than the current sales numbers/ increase, is the growth in penetration and repeat order.
These numbers can largely suggest how much of the new consumers is likely to remain in the channel after the restrictions for shopping/ eating out are off (even if at much lower frequency/quantity)

Alcohol delivery players are definitely ones to watch in the upcoming quarters (GoPuff, Drizzly, KOL...)

#fmcg #cpg #beverage
Naked Wines H1 revenue up 80%
retailgazette.co.uk • 2 min read