Willie Benson is facing a problem experienced by vast numbers of supervi¬sors today. More than at any time in the past, employees are seeking self- fulfillment on the job. Even when good jobs are in short supply many em¬ployees are not satisfied with well-paying, secure, and comfortable jobs. Instead, they expect even more from work. Perhaps one third of employ¬ees look toward their jobs as a source of mental and psychological growth. As in the case of Connie Kimato, they experience job dissatisfac¬tion if they perceive their jobs to be routine.¹