Question: What percent have a college degree?
Answer: 13% of Hispanics age 25 and older have at least a Bachelor’s degree as of 2010 (United States 3).
Question: What are the average or median income levels?
Answer: As of 2010, the average income of Hispanic households was $37,759 (United States 3).
Question: Where are they geographically located?
Answer: 50% of Hispanics as of July 1, 2011 live in California, Florida and Texas. However, 46.7% of New Mexico’s population is Hispanic as of July 1, 2011 (United States 3).
Question: What brands do they purchase higher than average?
Answer: 19.5% of Hispanics purchased Toyotas (TruCar). 27.4% of Hispanics who own a phone have an Android system (De Raaf).
Question: What specific products do they use at an above average rate?
Answer: Salsa, worth $764 million, outsells ketchup by $280 million due to Hispanics. They also purchase 9 times more beverages such as sports and energy drinks then non-Hispanic consumers (Latin Vision). Fresh produce is also very important to Hispanics. Tropical produce native to Latin cuisine is what they generally shop the most for such as yucca, yams, malanga, boniatos, eddos, mangos, guava, jalapenos, cilantro, tomatillos, and avocados (Appealing).
Question: What is the best media to use to target this group?
Answer: The best way to market to Hispanics is through the internet. About 2/3 of them are online and they take advantage of more social media then the general US market does. It is also a great place to make use of their bilingual abilities (Marketing).
