Cost: Some private health insurance plans for both individual and group plans are similar in pricing to those on the public exchange and can even be lower depending on the type of coverage chosen. This is especially true in regions where there is more competition and plan selection outside of the public Marketplace. Alternative to SHOP plans: In some instances, small business owners do not qualify for tax credits when purchasing a plan on the Small Business Health Options Program (SHOP) exchanges. In this case, many small business owners turn to private exchanges in search of a small group health plan for greater selection. On the other hand, looking at the cons of the health care industry. No access to ACA tax credits: Although private health insurance plans are like those on the public Marketplace, one of the biggest differences is that individuals are unable to utilize premium tax credits because
