Since he was a child, Simon Morris has been obsessed with making objects float in midair. At one point he even managed to turn a skateboard into a hoverboard, though as he recalls it, “I couldn’t ride on it.” Now he’s applying that same passion to Flyte, a lightbulb that relies on electromagnetism to levitate and spin, and on resonant inductive coupling—a technical term for wireless power transmission—to shine. Morris sees his design as a seamless blend of science and art honoring both pragmatists, like Thomas Edison, and dreamers, like Nikola Tesla. And consumers appear to agree: Morris says Flyte has sold so well since its official January launch that his team is planning to introduce a whole ecosystem of floating products, including a planter, Lyfe, which debuted in June. “We’re just scratching the surface,” he says.
