Some of our marketing strategies will consist of the distribution of 10,000 color flyers two weeks prior to our grand opening event. We will create an online shopping platform for customers who are located outside Kaduna. On our online shopping platform, we will make sales made on the last Fridays of every month to give discounts getting as low as 20% for our first 50 customers.
Customer Segmentation: - Our primary target customers are women and children and in the process, but occasionally, we will make plan to go out to from schools, cooperate firms, government organizations then make offers to produce uniforms for them if required and at subsidized rates.
Risk factor: - Power failure, which we will have a standby generator to tackle that. In case of accidents like robbery or in case of fire outbreak, we have insurance to tackle those.
Weakness:- Our weakness is when we are not able to meet the demand of our customers as and when due.
The future:- Our vision for the next four years is to be the among the leading fashion enterprise in Kaduna, Nigeria and Africa at large.
We intend to maintain our value proposition and also capture other aspects of fashion in Nigeria. Going international is another landmark we would want to achieve.
