Additionally, the demographic is younger, more educated and has higher incomes than commonly believed. Furthermore, between 2000 and 2009, the number of African Americans attending some college or earning degrees has grown: 45 percent of men; 54 percent of women. Households earning $75,000 or more grew by more than 60 percent, faster than the rest of the population. African American’s average income nationwide is $47,290” (Baker 2017). In other words, The Nielsen report is very encouraging because it shows the African American population is a tremendous financial asset to this country’s economic recovery
