On the surface, the business model for the Keza project was quite appealing. Bitcoin users would be able to invest in US stocks from just about anywhere in the world. Additionally, the team engineers had created a mobile app for iOS users not too long ago, which would put the company on the global map.
Moreover, the Keza mobile app had no deposit minimum, which made it quite appealing to everyone in the world. The company expected most of their platform users to come from emerging markets, where access to proper investment vehicles is very restricted. But as it turns out, their offering still hit some glass ceilings, forcing them to shut it down completely a few days ago.
