Overview
Interactive advertising uses media to promote a product or service. Interactive advertising can include games, songs, or video clips. Methods are attention grabbing and are effective in recruiting potential customers.
Advertising costs vary based the extent to which you would like to develop your media. You can hire an agency to create complex or simple advertising tools. Some advertising tools like blog posts and forum postings cost nothing.
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Benefits
Interactive advertising allows you to reach out directly to existing and prospective customers. Interactive advertising tools capture an audience's attention and can help you stand out from your competitors. The biggest advantage of this type of advertisement is that you can receive an immediate response. You will also be able to judge if your ad has effectively reached the target audience.
How It Works
There are both online and offline modes of interactive advertising. Forms of offline interactive advertising methods include direct sales calls and visits, interactive kiosks, telephone calls, interactive television, and mobile phones.
Telephone calls are one of the oldest forms of interactive advertising. Most companies have a customer care or consumer support department. Advertisers call up existing customers and talk to them about the latest deals and offers that are proffered by the company. Sometimes, they also contact prospective customers and try to convince them to use their products or services.
Another method of offline advertisement is interactive television. Advertisements are displayed on television, and a phone number or contact address is flashed below the advertisements. People who are interested can call the number on the screen. Sending promotional messages to mobile phones is another method of offline interactive advertising. Information kiosks provide additional interactive advertising tools. Representatives from your company can directly talk to prospective customers. You can also set up automated kiosks with touch screen monitors that have all information that a potential customer may need.
Online methods of interactive advertisement include email marketing, key word optimization, blogging, and social networking. With the development of the Internet, online interactive advertisements have gained a lot of popularity.
Email marketing refers to the practice of sending promotional emails to many people. Emails may include information regarding the company, offers and discounts, or a website URL.
Social networking is probably one of the most effective methods of interactive advertising. You can create accounts on social networking sites like Twitter, Facebook, and MySpace. Add tweets, RSS feeds, or forum postings about your business. Viral marketing can be done through social media sites. You can also ask customers to write testimonials. Blogs are another mode of advertisement that you can use to publicize your company. You can publish an informational post about a particular product that you are selling.
Companies/Brands
IAB, Blitz Agency, and Ideazinc provide interactive advertising services.
Last Updated: December 29, 2011
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