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NOTE: At the time of publication, author Marwan Kraidy was affiliated with . Another perspective on globalization is cultural hybridity or hybridization. example of these impure genres is when artisans in rural Mexico weave tapestries of.
Marwan Kraidy's Hybridity, or the Cultural Logic of Globalization presents an original other chapters is probing and insightful and his examples are illuminating
Hybridity, or the cultural logic of globalization/Marwan M. Kraidy. p. cm. purpose, final definition of hybridity, but to find a way to integrate different types of
Hybridity, the interaction of people and media from different cultures, is a communication-based phenomenon. Drawing on original research from Lebanon to
culture is hybrid or, as happens too often, when fragments of discourse or data are purpose, final definition of hybridity, but to find a way to integrate different types of .. and reception (Kraidy, 2003a; Mart?n-Barbero, 1993a; Naficy, 1993), an.
Hybridity: The Cultural Logic of Globalization [Marwan M. Kraidy] on Amazon.com. *FREE* shipping on qualifying offers. Analyses the ways hybridity has been
Hybridity is a cross between two separate races or cultures. . For example, hybridity is presented by Kraidy as the 'cultural logic' of globalization as it "entails
hybridity as a communicative space or practice (Kraidy, 1999; Naficy, 1994) and example, an intercontextual theory of hybridity moves us beyond cultural
Hybridization has become part of an ongoing trend in cultural production, with both and Mulan, as examples to illustrate the complexity involved in hybridization and Kraidy, M.M. (2002) 'Hybridity in Cultural Globalization' , Communication
For example, hybridity is presented by Kraidy as the 'cultural logic' of globalization as it "entails that traces of other cultures exist in every culture, thus offering foreign media and marketers transcultural wedges for forging affective links between their commodities and local communities."
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