These days social media is affecting every aspect of our lives and business It's crazy that we get easily carried away on social media with the attention and interactions Social media has brought some very important positive effects in many areas such as employment and empowering, connecting sharing their minds and much more however at the same time, it also becomes the breeding ground for some destructive and unhealthy behaviors.
Pros
1) It Makes Us Stay Connected
The main purpose of all the social media sites out there has some kind of mission where they help connect friends and families
Social media sites have helped to connect with people not only your near and dear ones but also people all across the entire globe
Basically, You can connect with people from all over the world just for free.
2) 24/7 Availability
The internet never sleeps
No matter what the time is, you can always connect, share your thoughts
In times of crisis, this can truly be life-saving
3) Information Spreads Incredibly Fast
Sometimes, traditional media are just slow to catch up with the ever-changing broadcasting of news
For example before even big mega news publisher like CNBC, FOX news, etc even knew about it, with social media, it can spread like wildfire
Example: Breaking news, missing children, storm information, etc
4) Help Solve Crimes
This may come as a surprise but with social media, many criminals are arrested and cases were solved
The criminals post Pictures of themselves engaging in illegal activities, or even bragging about the crimes they have committed
The law enforcement authority uses these sites to identify and solve cases.
5) Brand Awareness
Social Media also greatly impacts not only personally but also for business owners too
By taking the social media game seriously, many companies have made possible to put their brand name out there
6) Customer Acquisition & Sales
Did you know that if done right, you can make great sales just by one post on Instagram, Facebook, etc
Yes, that's right. It is Possible
You can also deliver improved customer service through social media instead of long boring emails
7) Lowest Cost Form Of Marketing
To be honest, marketing is literally free.
No sites will charge you for promoting your business on Facebook, Instagram or Twitter
Even if you want to reach a bigger audience, their ad cost is not that expensive
That means the Barriers to entry are low
8) Promote Your content
People normally tend to be curious about what they are getting into before putting in their card number
By having an amazing content which breaks down what the product is about and how it's gonna help step by step
People are gonna be more likely to buy after reading the content
But if your content remains there stagnant without promotion, it basically holds no value
That is why Every business needs to have its content marketing strategy
The most common being sharing on their Social Media
9) Website traffic
When people see your content or service on any of the social media sites
Chances are they will be interested in your content because most of the social media sites algorithm shows content based on their interests, preferences, recent visits and much more
That means your content is shown on their page because they are interested in your niche
So, They are gonna probably click on it, which will lead them to your website
Thus, increasing your website traffic
10) Maintain Relationship With Customers
Whenever there is any problem, Conversations on networks such as Twitter and Facebook are more personal and intimate compared to other types of communication
CONS
1) Cyber Bullying
This has been a major issue these days
Many people have even taken their own life because they cannot take it any longer
This happens especially with young kids but it doesn't mean it didn't occur to adults
Publicly harassing and posting mean comments are some examples of them
2) Addiction
The addiction is not a myth, it's real
People becoming more and more addicted to social media is one of the growing Problems in today's world
It has caused havoc and troubles in School, Work. and Home
3) Major Relationship Problems
Social Media has been the causes of thousands of divorce, quarrels and relationship problems
It's very simple to communicate with a person on social media and keep it completely unknown
It has been causing problems in real life relationships
4) Spread Unreliable And False Information
Anyone can literally create false news and can spread like wildfire
It can cause panic and cause severe troubles in society.
5) Cut Out From Real Life
Social media can also get you all hooked up and sometimes it can be really hard to recognize your social media habits as problematic.
Addiction to social media can cut you out from the real world while you live in the digital world
It can cause loneliness, Boring and much more
6) Effects You
Overdoing of anything is destructive!
Spending too much time looking at your electronic Devices can excessively stress your eyes and it is definitely not good for you physically and mentally
7) Waste Your Time
Social networking is supposed to be fun but by overusing, it can really affect your routine and time schedule It has become a hurdle in your student, professional or personal life
8) Awkward Situation
On occasion, you share some photographs or recordings which you later believe were not suitable. Be that as it may, the harm is as of now done and you can't make a move. There are a few contacts in the rundown – your associates, companions, family, and so on. Your picture may be perceived differently by each of your friends on social networking sites. On the off chance, if they consider you to be a sensible person, they might be stunned to see a picture demonstrating your wild side.
CONCLUSION
Social media is a necessity and we have to accept it as an integral part of our lives and learn to live with it.
Just remember to be careful and responsible
