There are numerous marketing activities performed by a nonprofit as the variations of marketing activities are vast and encompass almost every kind of media and company-initiated outreach ranging from cold calling, newsletters and Articles, search engine marketing, trade shows, media, and product placement in entertainment. We can further understand these marketing activities performed by a nonprofit organization on quote, “Cold-Calling. Whether they call current customers or members of the public, companies often simply call people up on the phone and offer them services. Although a company may not make a sale because of most of these calls, some calls will be successful, and brand loyalty is reinforced in existing customers even if they don't buy anything new. People who were previously unaware of the company might have their interest piqued by the call. Sending out a newsletter that announces new happenings in the company, as well as informative articles about the company's industry, are other ways to get the company's message out. Companies might use either an established list of customers and periodically email out the publication, or they might publish articles in other media with which they have no obvious connection. Search Engine Marketing. Creating a website that's among the top results on search engines is another way of marketing services. trade shows are a form of business-to-business marketing. Owners purchase booth space and sell units of an item,
