I am not a brand


SUBMITTED BY: elyshacorpuzdumpit

DATE: May 20, 2016, 2:07 a.m.

FORMAT: Text only

SIZE: 582 Bytes

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  1. I am not a brand
  2. You are not a brand.
  3. You're a person.
  4. A living, breathing, autonomous individual who doesn't seek to maximize ROI or long-term brand value.
  5. You have choices. You have the ability to change your mind. You can tell the truth, see others for who they are and choose to make a difference.
  6. Selling yourself as a brand sells you too cheap.
  7. (Actually, if a brand is nothing but the promises made and kept and the expectations we have, then yes, I guess you are a brand. The modern kind, the brand where connection matters a lot more than ads or hype.)

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