Their presence certainly seems to have increased in recent years, indicating an impressive adoption rate among marketers. But does that mean that you should be using them. These are used to give the scanner information on the alignment, rotation and skew of the code so that it can be sure to interpret the information do people use qr codes. They can also store quite a bit of information in a really small area. In print, your space is always limited. Beyond this, your message is typically 100% static and has little to no actual interaction with the customer. With the web though, everything changes. Space is virtually unlimited, interaction capabilities are limited only by your imagination and the holy grail of marketing becomes possible with technologies like social media: sustained, continual customer contact. You can use them to gather Likes on Facebook, Follows on Twitter, Pins on Pinterest; the list goes on and on. Designers and marketers everywhere do people use qr codes on board and brought lots of creativity to an idea that originally began as a way for Toyota to track vehicles through the manufacturing process. Others see them as a hopeless gimmick that future generations will no doubt laugh at us for even attempting. As a designer, you should have a stance on the subject. This should of course be an educated, intelligent stance, not an off the cuff judgment. Are They Easy To Implement. Back when I was a full time designer for retail store brands, creating a barcode was sort of a pain. Are They Easy To Use. Do People Actually Scan Them. Once again, this tells us that advertisers like them, but what about the general public. In the 1990s, the world was ready for a replacement for cassette tapes. This was a great way to have fun, record music and quickly save information for later review. I thought MiniDisc players were amazing. They were better than cassettes in a million different ways. They used random access memory, so you could easily split your recordings into tracks and browse through them individually later. No more fast forwarding to find what you wanted. The players were stylish, small and had digital controls, which were very cool at the time. I was completely convinced that these were the devices of the future. So what the heck happened. MiniDiscs failed for a number of reasons. The digital revolution hit with force and we stopped thinking of audio as something to be carried around on a series of plastic objects that had to be inserted into something. Instead, devices recorded, played and transferred audio all on their own with no pile of physical storage necessary. Eventually, when most people have tried it, these curious first timers will vanish. Make sure you put some serious thought into presentation. Scoring social media love is an obvious goal that could pay off in the long term.
