The primary target customer of our styles will be residents of Kaduna metropolis which consists men women and children of various age groups. Although we are currently located in the southern region of Kaduna and we have a large percentage of our customer base located around this region. We intend to expand and increase our reach to the Northern and central districts of Kaduna before we eventually expand to other neighboring towns and cities.
The secondary target customers are travelers on transit who most often stop by to patronize our products and this is because we are located at a very strategic location with our products well displayed for everyone to see.
