years, eclipsing African-American (7.9%) and Asian-American (23%) growth rates. Hispanic-American buying power, currently totaling 580 billion dollars, is expected to reach almost one trillion dollars in five years, the result of an unstoppable 59.5% rate of growth. Currently, the states with the greatest concentration of Hispanic buying power include California, Texas, Florida, New York, Illinois, New Jersey, Arizona, Colorado, Georgia and New Mexico. Of more interest, the fastest growing states in Hispanic buying power are predominantly in the South and include North Carolina, Arkansas, Georgia, Tennessee, Alabama, South Carolina, Nevada, Minnesota, Kentucky and Iowa. Hispanic-Americans spend on average $32,735 versus $38,045 for all American consumers.
