On September 10, 2007, Take-Two Interactive announced that they had struck a partnership with Nickelodeon on publishing games based on their licenses.[10] Alongside this announcement, Take-Two Interactive introduced a third 2K label, 2K Play, to focus on casual games.[11] Through this opening, 2K absorbed all assets of Take-Two Interactive's budget-range publisher Global Star Software, including the game Carnival Games, the studio Cat Daddy Games, and games based on Deal or No Deal.[12]
