tweets and 22% more likes than shorter ones My analysis of 327 blog posts on Quick Sprout showed that longer posts get more social media engagement. Posts greater than 1500 words averaged 293.5 tweets and 72.7 likes, whereas posts under 1500 words averaged 174.6 tweets and 59.3 likes. Data shows this as a powerful content strategy.image16At my start-up CrazyEgg, we noted the same trend – long form content on the homepage converted 30% higher than short form content. image025. CoSchedule’s Analysis of 6 long-tail keywords shows that long-form content ranks higher in Google Garrett Moon analyzed the first page rankings of 6 keywords. He found that the top 5 results averaged more than 2,000 words. image73Google gets more search engine fodder and you’ll rank for more long-tail keywords. 6. WordStream increased their on-page time and user engagement by incorporating long-form content on their blog. Initially, the WordStream team was skeptical of the long-form content strategy and published articles over 1000 words. They only focused on search engine optimization. They changed their blogging and marketing strategy. A major factor that increased their average on-page time from 1:35 to 4:33 was long-form content. Their most popular article for 2013 was 2300+ words – Find Your Old Tweets: How to See Your First (Worst?) Tweet. image13Writing insightful and detailed content will also rank you for many long-tail keywords and increase your search traffic and conversion rate.
