I think is a stunt based on the picture it looks like an emergence room. And babies are not born in the emergency room except by "emergency"!in which case Labor and delivery will be there to roll the out immidiately meaning there won't be time for pictures. Also baby is not wrapped with the nationwide blanket. I might be wrong though but I am an Ob/gyn that is if this is in the US. I am rambling need to sleep.
