What is TikTok?
TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. TikTok maintains a separate app for the Chinese market, known as Duyin, which has over 300 million active monthly users. The new app’s logo is a combination of the and Duyin logos.
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Easy Content Creation, Sharing, and Viewing
The TikTop app has simplified video creation and sharing and taken it to the next level. All users have to do is record anything and everything from their daily routines and post it instantly.
Due to the short format, neither the video-creation nor the watching process takes much time or effort.
Additionally, this short-form video content is played as soon as a user opens the app.
The videos start playing one-by-one and a viewer gets lost in a sea of fun, entertaining, addictive video content. Due to this addictive nature of the type of content, it is very easy for people to keep watching random videos for hours.
Celebrity Endorsements
The app is liked and used by several celebrities, such as Jimmy Fallon, who helped drive the app’s popularity.
The app has paid partnerships with several celebrities, in various regions, who promote the app to local audiences. Jimmy Fallon’s interest in the app started naturally but was later capitalised on by the app, through a paid partnership.
In November 2018, Jimmy Fallon started a “challenges” section on his show and used TikTok as a platform for the challenge. He urged his viewers to take on the #TumbleweedChallenge and post videos on TikTok of themselves rolling like a tumbleweed. The TV host himself took the challenge, to kickstart this trend.
