INTRODUCTION:
This is a good business only if you know how to go about it in a unique way. Being unique involves dealing with your existing customers, how good your services are and how to attract new customers. How can you be better than the salon next to you? In this brief article you will be enlightened on things to do.
THINGS TO DO :
What to do to make your customers feel special and always want to come back. Create and deliver new, added value to your existing customers—making it more difficult for competitors to woo them away.
Surprise them when they least expect. Imagine a customer comes for a new hairstyle, surprise them with any of your services for free e.g pedicure or manicure e.t.c.
Work hard to earn the trust of your current customers. Keep a close relationship with them and send them messages on their Birthdays and festive periods.
· Look for little products that are cheap and affordable to give them as gifts such as shampoo/conditioner, hair treatment or any hair accessories.
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Educate them and give them tips on how to take care of their hair and materials.
· Help them sterilize their Equipments whenever they are done with making their hair
Regularly dialogue with your customers. Find out if there are ways you can improve your deliverables, and then do it. This will help solidify their loyalties down the road.
Find ways to build and earn more trust in the initial phase of your sales cycle with prospects.
Realize that new competitors are likely entering your marketplace in search of business, due to declining sales in their own niche. Ramp up your efforts to retain current customers.
Aggressively manage your sales and marketing efforts. Difficult times call for new, creative problem solving if you expect to remain competitive in the future. into a gatherer of market-driven information that can aid your strategy development. Marketplace advantages enjoy shorter lifecycles and must be replaced with new, more effective ones.
Conclusion
Retaining customers effectively ensures your cash flow is positive and the more your services satisfy them, they will come back with their friends, friend's friends and family. It is a win- win for everyone.
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