Minority Research Paper
The 3 major minorities are quickly becoming the majority in the US as consumers. Hispanics, African Americans and Asian Americans are still a huge buying powerhouse in today’s society. The following questions and answers tell about how each category lives, spends and ultimately becomes a target for marketers of major corporations.
Hispanic American
Question: What is the total number of Hispanic Americans in the U.S?
Answer: As of July 11, 2011 there are about 52 million in the U.S (United States 3).
Question: What percent of the U.S. population do they make up?
Answer: They make up about 16.7% of the total population (United States 3).
Question: What is their rate of growth?
Answer: Between 2010 and 2011, the Hispanic percentage rose 2.5% (United States 3).
Question: What is their average household size?
Answer: The average household size is 3.5 (Hispanics 1).
Question: What are their average ages?
Answer: 27 is the average age among Hispanics (Leonard).
