Step 1 to pick the best products to private label for Amazon FBA: Research items that have potential to be profitable
To do this, you will need a subscription to the Jungle Scout web app. All versions of this (including the lowest cost subscription, the Startup Edition) include the Product Database, which we will be using for step 1.
1) Start by signing into your Jungle Scout subscription.
2) Go to the web app, and select the Product Database.
3) Click on a category to analyze. You can analyze all categories if you like. If you find this overwhelming, then start out by selecting a category that interests you.
4) Set it to find items that have a maximum of 50 reviews or less.
5) Set it so that items must be making a minimum of 300 sales a month.
6) Set it so that they price must be between $20 and $50.
7) Set it to weigh a maximum of 2 pounds.
8) Select from the dropdown menu to show up to 200 products.
9) Do a search.
You’re done! It’s time to move onto the next step.
Step 2 to pick the best products to private label for Amazon FBA: Filter the results
Now it’s time to take the items we found in step 1 and manually review them. We want to look for items that meet the following criteria:
* It’s not a big-brand product.
* It’s not bulky.
* It’s not difficult to manufacture or likely to break easily.
* It doesn’t require variations.
This is a crucial step when finding the best products to private label for Amazon FBA and you can’t automate it: You need to go through the items manually. When you find an item that meets this criteria, add it to your product tracker (a tool included in all levels of the Jungle Scout Web App).
Step 3 to pick the best products to private label for Amazon FBA: Analyze the Competition
Now that we’ve filtered items that have potential in step 2, we need to go through it’s competitors and analyze how difficult the competition will be. To do this, we are going to use the Jungle Scout Chrome Extension. Both versions of this (Lite & Pro) will work for this Jungle Scout tutorial for 2017.
1) Open up the Amazon listing for the first item you added to the product tracker.
2) Go to the search bar, and type in a description of what the product is.
3) On the search results page, click the Jungle Scout chrome extension button.
4) Load up the results, and look at the top 10 listings. On average, is the item selling for $20 or more? If so, move onto step 5. If not, remove this item from your product tracker and move onto analyzing the next item.
5) Look at the total sales volume for the top 10 sellers. Are they selling 3,000+ units a month combined? If yes, continue onto step 6.
6) Look at the top 10 sellers - are each of the top sellers on average making 300+ sales a month? It’s OK if some are, as long as in general, they are making 300+ sales a month. If the answer is yes, move onto step 7.
7) Look at the top 5 sellers for the product. Is there at least one seller in there with 50 reviews or less? If yes, move onto step 8.
8) Look at the top 10 sellers for the product. Are there at least three sellers in there with 50 reviews or less? If the answer is yes, then congratulations - you’ve found a winning product!
Bonus step to pick the best products to private label for Amazon FBA: Analyze the SEO competition
For this bonus step, we will need access to the Jungle Scout Niche Hunter. This is a tool that is only included with the Standard & Business editions of the Jungle Scout Web App. This step is optional, but I strongly recommend it if you want to find the best products to private label for Amazon FBA. If you don’t use the Niche Hunter to automate the process for you, then I recommend performing this step manually.
1) Sign into your Jungle Scout Web App (Standard or Business) and select the Niche Hunter.
2) Type in what the product is into the search.
3) Analyze the keywords, and look for keywords that have a Listing Quality Score of under 60. If an item has a score below this, the SEO competition will be easy to relatively easy/moderate, anything about this will be harder to compete in.
