Five simple questions to act as a kind of economic crystal ball to try to predict the future how will people like this 2 months Macy's and TJ Maxx but he used to be a buyer and he's been there putting big huge life-changing amounts of money on the line based on a hazy view of the future Winnie the Pooh deal this was when Burt was a young man buyer for a big national chain of department stores the holidays were coming up he was looking around trying to figure out what to stock for the holidays he was looking at some of the big hit movies that it just happened Winnie the Pooh came out and 77 was a very big hit for birth this was like his big major decision how many Winnie the Pooh stuffed animals should I buy they were cute very furry but are people really going to buy the Winnie the Pooh characters is supposed to the normal Hot Wheels that they could buy for less than a dollars were relatively expensive up to 20 bucks a piece and that was a lot of money in 1978 inflation?? Oh my gosh you're $10 million dollars writing on Winnie the Pooh yes so you were trying to figure out in the middle of a very tumultuous economy whether or not people were going to buy Winnie the Pooh dolls 6 months later that's a crazy job you can see why people might consultants located didn't routinely talk about at least officially which was feelings how are people feeling about the future it was called the consumer sentiment index and the idea was that if you know how people are feeling about the future you might be able to get a little edge despite all the dark things happening to the economy in the 1970's birthday optimism
