At this point you should have your squeeze page all set up by design.
In this lesson we are going to set this campaign up so that when the users enter their name and
email on our lead page they are immediately sent to a landing page which is going to instantly
try to make a commission. This is often referred to as a tripwire offer, one time offer,
introductory offer, or teaser offer.
We need to build this tripwire landing page before we can tie all the pieces of our funnel together
in the last lesson and start generating traffic to earn money.
To set this up we will be using an advertorial style landing page as the “tripwire” page. (We
talk about how to build effective advertorials in Part 2 of CPA Display Academy)
Our main goal here will be turning the lead that we captured from our lead page into a customer
by offering them a low-cost, relatively painless offer, and this is easily done using CPA offers.
Many CPA offers will payout up to $20 just to get a person to fill in a form, or even up to $40
just to have someone sign up for a $4.95 trial product. Once we have collected a lead on our lead
page, we have the opportunity to upsell these people as many times as we want to once they are
in our automated email sales funnel.
Now to run a “2 step” type of promotion advertorial page like the one in our premium
downloads area you will need to go to your affiliate network and find “2 step offers”. (ask your
affiliate manager – e also have some in the VIP Club)
What are 2 Step Offers?
Two step offers are very popular in the diet, muscle, and skin niches. The reason they are
so popular is because they offer you a chance to earn two commissions on one landing page.
They generally consist of a trial offer “paired” with an upsell which is also another trial offer.
The consumer will often order both step 1 and step 2 products. (Sometimes up to 85% of
customers will take both products, and you earn two commissions usually up to $75-$80 in total
commissions.) Please keep in mind it is very important you work to build your own compliant
advertorial if you plan to try this style of “tripwire offer”.
Whatever you choose to do for your tripwire offer the intent is to get your leads
quickly to an offer so you can earn a quick commission from your traffic.
This tripwire offer page is one of the most important pieces of the campaign. While we are doing
an example of a 2-step advertorial, please keep in mind a simple one time offer or one time
promotion page that is selling one product is also extremely effective.
(In our part 2 training for CPA Display Masterclass we do in fact show you a live example of
a 1 step advertorial offer without the lead capture funnel and it does convert for us in that
example).
You may have noticed yourself that whenever you enter an email on any web form you instantly
get offered some type of promotion or sale or tripwire :). This is exactly what we are creating
here, but we are monetizing it all with CPA offers which are much easier to convert. (especially
a lead type of offer which requires no credit cards or payments)
Your Creativity is What Counts
It is very important that you reach deep into your own inner creativity and come up with an idea
that is going to work for you. While we are simply showing an example of a CPA affiliate style
tripwire, you really do have infinite possibilities on how you set up your campaign.
Just be sure not to veer off to much from the main funnel design as we covered in lesson 4. The
funnel works, and has been tested time and time again and it is probably the most simple design
out there. There are multiple more advanced ways to build an affiliate style funnel. Stick to the
basics and you should be just fine.
Here are a few basic tips to consider before you build out your tripwire offer page:
1. Make Sure Your Lead Capture Page is Tied to The Tripwire – If your tripwire offer
has nothing to do with the promises you made to capture your lead in the first place, then
the conversion rate will drop significantly.
2. Consider using a video sales page. If you can make a video, or can find affiliate offers
with a video sales letter this can be extremely effective.
3. Use a very strong call to action or and a good title that explains the benefits.
4. Make it Easy for people to find the affiliate links.
In our next lesson we are going to connect all the dots in our funnel then set up an email auto
response to sell our tripwire and then sequence into a main product offer.
