f data is flawed, the DIKW Pyramid breaks down. The information we derive from the data is not accurate. We cannot make reliable judgments or develop reliable knowledge from the information. And that knowledge simply cannot become wisdom, since cracks will appear as soon as it is tested.
Bad data costs time and effort, gives false impressions, results in poor forecasts and devalues everything else in the continuum.
Data quality software addresses problems with data to avoid these kinds of problems. It ensures that data processing results in reliable information that improves response and retention. This information unlocks the potential of marketing campaigns, increases sales, improves accuracy and adds value.
That’s why data quality is so vital to us all.
Read more at http://www.business2community.com/strategy/difference-data-information-0967136#hicylfAy3kFZkuY1.99
