Television commercials are typically 30 seconds long. At three times that length, Apple has more than enough time to show that the iPad Air is used just about everywhere, included rugged environments with the proper accessories.
The commercial opens with a scene of the great outdoors, then shifts to one of a videographer using an iPad Air to shoot from the top of a waterfall. A voiceover begins reading a poem: “We don’t read and write poetry because it’s cute. We read and write poetry because we’re members of the human race. And the human race is filled with passion.”
