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Here's an excerpt from our eBook, Modern UX research in action, which showcases 10 of our favorite unusual research studies and the methodologies used to conduct them:
Fitbit
Fitbit device and app longitudinal study
Wearable technology for health and fitness has been on the rise for a while, and Fitbit’s products are some of the most popular. We wondered: Does a band around your wrist really motivate you to exercise? How drastic is the impact on behavior changes? What causes people to keep wearing this device?
How we did the research:
We ran a longitudinal study with five users and measured how (if at all) user behavior changed while wearing the Fitbit. During the first part of the study, we asked users to demonstrate how they interact with their Fitbit and the accompanying app. In the second part of the study, we checked in a week later to find out how often they had used their Fitbit in the last week and what, if anything, had changed in their behavior or habits since wearing the Fitbit.
"It makes me want to get up and move around when I have it on."
What we learned:
After one week of using the Fitbit, all five users stated they had noticed a change in their behavior and habits since using the Fitbit.
These changes included users stating they felt more inclined to stay active, especially in terms of how much they walked, and they felt motivated to keep track of what they ate throughout the day.
However, there was still room for improvement. Users mentioned some of the app’s features could have been explained more thoroughly, and several users wanted a tutorial to help them set the device up and become familiar with the functions.
Wrap-up:
For the users in our study, a simple wristband really did impact how much they decided to exercise each day. The constant feedback and accountability users got from Fitbit helped them stick to their goals longer and made them more aware of their eating and exercising habits. It’s not just the device that leads people to have healthier life; it’s the fact that Fitbit alerts people to lead a healthier life and gives them the awareness to change.
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