On January 24, 2005, Take-Two Interactive announced that it had acquired Visual Concepts, including its Kush Games subsidiary and the intellectual property of the 2K sports-game series, from Sega for US$24 million.[2][3] The following day Take-Two Interactive established the 2K publishing label, consisting of the sub-labels 2K Games and 2K Sports, with the latter focusing on sports games.[4][5][6] Several of Take-Two Interactive's development studios—Visual Concepts, Kush Games, Indie Built, Venom Games, PopTop Software, and Frog City Software—became studios of 2K, and Take-Two Licensing was merged into the new label.[7]
