In its five years on the mobile market, this simple strategy game has established an empire for its creators. Since its debut, Clash has been characterized by its viral popularity and community creativity. When the Kansas City Royals took home the MLB championship in 2015, the whole team had to pause its addiction to the game just to get the job done. Out of the billions of apps on Google Play and the App Store, why is it Clash Of Clans has accomplished what almost no other mobile game has? Why does it manage to stay at the top of digital popularity charts while strong competition inevitably falls? It takes the complexities established by the likes of Civilization and Age Of Empires and places them in a framework that unlocks progressively the longer you play. The higher your level, the more troops available to you. The more troops you have, the more intricate your combat strategies can become. Once players get wrapped up in that loop of accessible complexity, the next step is to join a clan. To Suvinen, this is what drives the success of the game. By competing in large-scale wars against other players as a group, the mechanic itself facilitates learning, communication and shared experiences. Before you know it, friendships are fostered and bonds are made. Before joining Supercell, Suvinen he admired the original character designs. These character attachments have become so strong over the years that Rolling Stone named the Clash Of Clans' Barbarian one of its top 10 video game characters of the 21st century. When the Builder left the game prior to the fifth anniversary, Supercell posted a fake job application and received hundreds of clever replies from fans. It has become more than a game to a passionate legion of followers, many of whom flock to YouTube, where video analytics firm Zefr estimates more than 200,000 Clash of Clans-dedicated channels have amassed nearly 12 billion total content views. This village setup may look complex, but the gameplay of Clash Of Clans is deceptively simple and addictive. He requested Newsweek not share his real name. His most memorable showcase of fan loyalty came at a shopping center in Manila where he was accompanied by another Clans YouTube icon, Chief Pat. While he was at the airport on his way home everyone from the gate agent to customs to plane passengers were playing the game, and many recognized him from his YouTube channel. For Galadon, this single airport serves as a prime example of the viral attach rate Clash of Clans inspires across the globe. Interestingly, when we asked the influencer to reflect on why the game has stretched so far beyond its mobile roots, he was quick to point out many of the features outlined by its creators. Studies suggest that Clash Of Clans rises above its competition because its design fulfills some of our deepest psychological needs. Few understand this idea better than self-proclaimed game scientist Jane McGonigal. As for where Clash Of Clans is headed over the next five years, Suvinen hinted that we might see more from the Builder, and an expansion of the clan system that has kept this movement going. It's the core thing in Clash Of Clans. For fans like Galadon, the future appears equally bright. I think that the Clash Of Clans team has an amazing imagination, and they always come up with things that surprise me.
