A few months ago, we listed the top 10 online marketing platforms. Let’s look closer at this broad concept of “marketing” with the top online advertising platforms to try out.
But first, what is an online advertising platform? An online advertising platform lets you manage your online advertising strategy to make you more visible to an online audience. Unlike traditional advertising, online advertising delivers promotional messages through email marketing, social media platforms, as well as displayed advertising.
Marin Software
The first online advertising platform of this top 5 is Marin Software. Marin Software has the advantage to be a cross-channel platform, allowing the user to manage several mediums from one place. This software is based on 3 main topics: search, social and display. It also includes mobile advertising. With Marin Software you can expect features for optimization, reporting, campaign management and data integration for a successful online advertising campaign.
marin-software-online-advertising
Trada
If you know DOZ, you will notice Trada is a little like us: our core value is based on crowdsourcing and on the work of experts – called Optimizers at Trada. How does it work? When you sign up for an advertising campaign, certified ad experts from the marketplace get together to work on the project. The advantage of such a business model is the collective wisdom of the crowd. As explained on their site, it brings scalability, diversity of thinking and attention to details.
trada-online-advertising-platform
Newscred
Newscred is a great marketing platform that helps you with your content marketing strategy. As you know it, advertising also goes through great content. Newscred lets you plan your entire content marketing strategy, source quality content (whether it’s licensed content, original content or your own content), and see what the trends are to create and publish great content for your audience. Newscred also comes with an amazing dashboard to measure your stats. You should give it a try!
newscred-content-marketing
AdStage
If you’re doing advertising on several platforms such as Google, Bing, Facebook and even using LinkedIn ads, you need an advertising platform like AdStage. With this super convenient advertising platform, you can create campaigns easily, manage and edit it at your convenience to make it perfect and as optimized as possible. AdStage integrates many apps to let you manage different tools and platforms such as Google Adwords and Optimizely and even Unbounce.
adstage-advertising
Nativo
Finally, on this top 5 of online advertising platforms, there is Nativo, a great native advertising platform. The advantage of using native advertising: it fits the site content and display, bringing the best experience to the user. With Nativo, ads are adapted to all platforms, including mobile and tablets.
nativo
What online advertising platform(s) do you use? Tell us what makes them great to use!
Cécile R.
marketing platform, online advertising platform
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10 thoughts on “Top 5 online advertising platforms to try”
sam mazaheri July 3rd, 2014
Thanks for featuring AdStage!
Reply
Cécile Rainon July 4th, 2014
You’re welcome, Sam! Managing many platforms in one single place is what people need!
Reply
Michael Metcalf February 1st, 2015
Tried to “hire an expert” via Trada and got an error screen ;0(
Tried to sign up for a free trial of Adstage and got a confirmation that a email will be sent along with an invite in a few days – are you kidding me? ;-@
If this is your top 5 list it’s a sad day.
Michael
Reply
Cécile Rainon February 2nd, 2015
Hi Michael, as you know, no service is 100% perfect, mistakes happen and I suggest you contact Trada directly (if the issue hasn’t been fixed yet). As for Adstage, it is not uncommon you have to wait a few days to get access to a service. On DOZ, we review clients to make sure we offer them the best service we can for their site. Patience is key.
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Giles Cooper July 2nd, 2015
@MichaelMetcalf – Can I ask what your top 5 is?
Reply
5 Online Display Advertising Metrics You Should Know | Activeus July 5th, 2016
[…] Top 5 online advertising platforms to try | DOZ – Online advertising platforms les you manage your online advertising strategy to make you more visible to an online audience. […]
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5 Online Display Advertising Metrics You Should Know | Activedo July 17th, 2016
[…] Top 5 online advertising platforms to try | DOZ – Online advertising platforms les you manage your online advertising strategy to make you more visible to an online audience. […]
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sara August 25th, 2016
good !
Reply
Amy Goswami November 10th, 2016
Interesting article indeed. I would like to add one innovative voice ad platform here: http://www.advoice.com/advertiser/. You can consider after reviewing and let your blog audience know regarding the usage and benefits of the platform.
Reply
ramya December 12th, 2016
Hi,
Great list. I would like to add an other platform called AdsJack. It is and online advertising platform from which we can reach our target audience with low budget and less time. We can also track the real-time analytics in this.
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