In April 2020, the Dutch government allocated a 600 million euro aid fund to support the floriculture industry. It was not only necessary to compensate for the losses, but also to avoid new expenses for transport and packaging, given the evidence that some companies had lost up to 90% of their sales. “It has been a very important help because it has allowed the growers to carry on during the confinement period. There was great uncertainty, and in bad months they have been able to contain expenses.
The support was essential, but the proof that the recovery has been faster than expected "is that only about 200 million of the 600 million budgeted by the Executive have been used." Their data indicate that this September we can already speak of "a normal market, not like the one in the first part of the year."
Cut flowers also have their honor roll, and roses are the quintessential object of desire. Chrysanthemums, tulips, lilies and gerberas follow. Orchids of various colors dominate indoor plants. And for the garden, lavender, black hellebore (also called Christmas rose) and hydrangeas. But the important thing is still the rose. Especially if it is red, its stem is at least 70 centimeters and Valentine's Day is approaching.
