Theory:
I have been pasting to BitBin.it for a long while now, and lately I have noticed an interesting trend.
Pastes that have virtually no content, or only a link, or a few words tend to only get between 150 and 450 hits, however, pastes that contain more useful information tend to get more hits.
So my theory is, the more relevant information is inside a single paste, the more hits that paste will get, and the more ads are display, paying out more Satoshi in turn.
Testing the theory:
So, in order to test this theory, I just pasted the theory section above by itself into a paste http://bitbin.it/CQR7p2rt/ and I will let it go for a little bit, then I will paste this section of the document in addition as a new paste.
I will then check the hits on both pastes and start documenting the statistics in the next few pastes, with each paste getting longer and longer.
If my theory pans out, each of these pastes will garner more and more hits.