With the Rio 2016 Paralympic Games officially underway, wanted to share some highlights from this week as athletes arrived at the Athlete’s Village and got settled into their new routine for the next exciting 10 days.
As part of the Samsung Paralympic Blogger program, 30 Paralympians from countries including Brazil, United States of America, Korea, Great Britain, France, Spain, China as well as an athlete from the Independent Paralympic Athletes team received Samsung Galaxy S7 phones and other mobile accessories to capture exclusive, behind-the-scenes 360 blogs that allows them to share their experiences with the world. Through their daily posts, fans will get a firsthand glimpse at Paralympic Games moments that can’t be seen at home, as athletes will share exclusive content captured during training sessions, competition preparation, Opening Ceremony and more.
The Samsung Paralympic Blogger program is an extension of the project which began during the London 2012 Paralympic Games and continued through the Sochi 2014 Paralympic Winter Games, which was the first time that athletes created vlogs from a major sporting event. The program helps establish a heritage of commitment to Paralympians, while challenging the world to focus on athletes’ ability and engage with their personal stories. This program is part of Samsung’s overall Rio 2016 Paralympic Games campaign which celebrates how meaningful progress comes from daring to defy barriers and seeing ability over disability.
Key highlights from this week include:
Tatyana McFadden (Athletics, USA) shares Team USA preparations for the Rio 2016 Paralympic Games Opening Ceremony.