How to make outstanding screenshots of your App on the iOS & Google Play Store?
The screenshots are mostly the first impressions people see of your app, and with 430 new apps every day it’s easy to ignore your app. With optimizing your Screenshots on the App Store Page, you could improve your conversion rate (download rate) up to 30%. But how?
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I would recommend keeping the following in mind:
- Order your first few screenshots by those that explain the essential value that your app has to offer
- Highlight benefits rather than functionality. And, tell your user a story of the experience that they will have and how it will change their life.
- Highlight the best moments in the app, such as images of users enjoying the experience.
- Limit your information to one benefit per screenshot.
- Beautiful Graphics but ensure that the screenshots are in line with the quality of your app.
- Keep testing and tweaking with different screenshots or content within the screenshot (e.g., photos) to see which produces the best results. Try different Background styles, Custom design styles, Captains and ordering of Screenshots.
Let me know your thoughts about this topic, would be great if you guys have some remarks or additions :)
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