In Blog Life, Elsie Larson and Emma Chapman will help you to learn to develop a strong brand identity with personality and vision, to create a content plan that keeps you inspired every single day, to connect with a readership, to overcome periods of burnout, and to efficiently manage an editorial schedule. You’ll learn about networking and self-promotion, and honest, organic ways to optimize your blog traffic. You’ll learn how to create content that has viral potential. You’ll also learn the basics of online advertising and how to assess your blog’s value. You’ll learn to price, scale, and build an ad program and how to pitch your very first campaign.
