How to find good informational keywords to boost money pages?
It's common knowledge that you should write several informational articles closely related to your money articles so that you build relevancy and they gain ++++++++++++++
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power by being internally linked to by 2-5 highly relevant/contextual articles.
What sort of informational keywords do you go after when trying to build a high relevance / contextual informational article to power up a money page
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Autosuggest
Search for the keyword on google and look at the "People also ask" area.
I use semrush for keyword research
If you′re using Ahrefs, there are actually 2 ways to do this..
METHOD #1
Go to Keyword Explorer and write down a broad keyword. Then, go to the "Having same term" tab on the left sidebar.
Next, make use of the filers at the top for KD (Keyword Difficulty), Volume and (most important) Include.
For KD I would set the maximus number to something small like 10.
For Volume I would choose a minimum of 1,000 searches and...
For Include, I would add keyword modifiers that will isolate just informational intent type of keywords. Modifiers related to "question words" such as What, Where, How, etc., and, modifiers that imply the content it′s a source of information such as, Guide, Tutorial, Resource, Tips, Help, etc.
This should give you a pretty decent list of potential low competition keywords with at least 1,000 monthly searches a month to target to build informational content around them.
But this is not where it ends!
After this, you need to go over each and every one of those keywords and analyze their SERP results for variables such as titles, content format, monthly traffic, a more in-depth competitive analysis, etc., by doing this we will have a pretty accurate idea not only what direction our potential blog post should take but whether or not that keyword is worth targeting at all.
I strongly suggest you open a spreadsheet and register everything as you go along. This will make the analysis a lot easier.
METHOD #2
Just go to Site Explorer and run a competitor′s URL there. Next, go to the "Top Pages" tab on the left and Ahrefs will show us the top-ranking pages for that particular competitor. After that, we will once again make use of the filters but this time we will use Position, Volume, KD and Include.
Same as the method above, we will use Volume, KD and include writing down the same info. And, in regard to Position, we will only filter for results at the 1 and 3 position of the SERP.
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Why?
Why only want to see keywords that already ranking in the top 3 of the SERPs, that have low competition scores (KD of 10), a decent amount of monthly searches (at least 1,000) and that is focus on informational keywords (remember the modifiers).
Remember, when we′re talking about pages that are ranking top 10 in the SERP we aren′t just talking about a single keyword. Pages are ranking for at least dozens and hundreds of keywords and, many times, for thousands or even tens of thousands of related keywords.
So, it′s advisable to browse the Keywords column and check those out. We will often find those hidden gems that can make a difference in terms of both traffic and revenue.
Hope this helps,
Search for the keyword on google and look at the "People also ask" area.
This is, in my opinion, the best way to do this for FREE!
Once you click on one of those tabs, Google will populate a few more at the bottom. You can easily do this like 10+ over and get dozes of amazing informational keywords that people are actually searching in Google.
"How to" keywords which you can find on Google suggestions. Place some in ahrefs or semrush to get more keyword suggestions.
You can explore a handful of options for this. Eventually you can invest on paid keyword tools but for now, explore the free ones and check what best works for you.
You could form fragmented ideas/kws from those questions.