What users expect on Google video youtube gratuit vs. Stating that a bit more subtly, think of this as optimizing their ongoing revenue over time. With that in mind, we did what we always do at Stone Temple: We collected data on which videos rank in YouTube, and which ones rank in Google, and we analyzed it in detail. We then pulled the Google rankings for the same 424 search queries, but captured 100 results per query. Next, we did an analysis to see how the rankings differed from each other. We saw many other results that behaved like this as well. This led us to several other analyses, including the importance of video views and links to each search engine. Read on to see the details. Of our 424 queries, 336 of them returned only one YouTube video in the top 100 Google results, and the remaining 88 returned more than one video. The highest number of videos returned for any one query was five. Also, Google has a strong bias to put YouTube videos in the top 10 of the results, with 74. First, a look at how often the top-ranking YouTube video in the Google results is the No. One last data point for those of you who always want more: We even saw 77 cases where the video returned by Google in its results ranked higher in Google than it did in YouTube. Need a better search strategy. Why do the two algorithms vary so much. The first key thing to understand is that the intent of users on one platform versus the other will vary greatly, depending on google video youtube gratuit type of search queries. The other major variable between the two different search engines is that the monetization strategy is also quite different. Everything is transactional and short-term in nature. The other major difference is that Google is a general purpose search engine where what people are looking for could be literally anything it all, including videos. How Does Monetization Vary Between Google and YouTube. On Google, the monetization algorithm looks to optimize the value of page views served over time. You can see this in the entire structure of google video youtube gratuit basic AdWords algorithm. Think about this for a moment. If each ad gets shown 100,000 times, which one would produce the most revenue. This includes things such as ensuring the relevance of the ad to the ad group, relevance of the ad text to the query, the landing page relevance and quality, and historical account performance. Together with your clickthrough rate, these are wrapped into a metric they call Quality Score. These factors are about improving the overall user experience with the ads. Too much pure monetization would lead to a poor user experience, and would lead to an erosion of market share over time. Ultimately, the relevance and quality score algorithms are about preserving market share in the face of strong competitive forces. On YouTube, when a user starts up a video, the initial action tends to be to sit back and watch the video. The user is not looking for an instant answer, or to click on something and leave the page. The ads come into the experience at different times and in different ways, either as ads that show before your video plays, on the right rail, or as an overlay within the video itself. You can see some of the various. Ads can also appear in the YouTube search results, and also in the suggested videos once the current video finishes running. Given the nature of the ads, what drives the most value for YouTube is view time, and number of videos viewed. Long term market share for YouTube is ensured by Google via other metrics indicating satisfaction, including things such as comments, likes, shares and embeds. Google video youtube gratuit, there has been growing evidence that YouTube is placing increasing weight on freshness as well. This is quite different from Google where the ads can actually provide the source of the answer that the user wants, and therefore do not necessarily represent an interruption. For that reason, the business model on YouTube is different. You can read more about. The first part of the work starts before you ever film the video. It starts with the raw keyword research to identify topics in high user demand. From a YouTube perspective, this means keywords that make sense for your business, and where the existing videos in YouTube also have a reasonable number of views. You can start by doing keyword research the way you would for Google using your favorite keyword research processbut you can also start typing in related terms in the YouTube search box to see what autocomplete suggestions come up. One last consideration is to check the top videos that come up for your keywords now. If you have a small business and the current ranking videos have huge view numbers and come from top accounts that have a large subscriber base, then this topic might be too competitive google video youtube gratuit you to chase on YouTube. You should also review what type of content is currently ranking. That will tell you a lot about how YouTube sees the user intent related to those queries, what length of video so far seems like a fit, and can provide some insight into what you need to do with your video content-wise. Then, when you script and film the video, bear in mind that the the No. That actually can be quite hard to do, though if the video is a straightforward how-to topic, and you deliver the content simply and clearly, that can be good enough. Google video youtube gratuit and Google as well does use this information to understand what queries your video is a fit for. You need to establish the relevance of the video and entice users in to watch it in order to succeed. Now, we have one last set of steps, and that is to promote your video. Driving views to your video can be quite effective in helping it rank. Then follow the same process for promoting the blog post that you will see in the next several steps. Embedded views on sites count as views just as if the person were watching your video on YouTube. And of course, over time, build up your subscriber base too, as that will help get the video out to a number of people quickly as well. There is a big difference from Google ranking here: driving views and view time by any means possible can impact its organic ranking. Want more traffic from search. By basics, I mean the file name, title, description, tags and category for the video. Because Google is a broad based platform, its use of video is limited in comparison to YouTube. As we saw in our examination of 424 queries that returned videos, only one of them had as many as five videos in the top 100 results, and only 21 5% of the queries had more than two videos in the top 100. Keep that in mind, that your video presence in Google will not be about direct conversion. After all, the video will be viewed on YouTube, not your own website. From a keyword research perspective, you still want to find keywords with some volume that have strong semantic relevance to your business. You can tune your campaign based on your goals as well. Are you looking to build your reputation as the primary goal. Are you looking to drive email sign-ups. Then putting together an ongoing series of videos may be the best approach. Whatever you pick, make sure that Google currently is showing a video on the first page of Google for that phrase, and that you have reason to believe that you can take that google video youtube gratuit from the incumbent. This is where the next step of the process comes into play, and this further exposes how Google is different from YouTube. Google places more weight on traditional ranking signals such as relevance and importance links. So this helps you set your course for what you need to do. Send strong relevance signals: Remember those basic YouTube optimizations I said you still need to do file name, title, description, etc. You can further reinforce that in how you promote it in your blog post, social media and elsewhere. Try to send out stronger signals than the competing videos, without spamming it. Get links to your video: So yes, these still matter. To support the statement that these still matter, I did a Spearman correlation analysis on our data to see what the impact of links were on the chances of videos ranking in Google, and how they would rank. I obtained a Spearman correlation value of 0. Important note: A very high degree of relevance still matters a great deal, and we saw many instances of videos with weaker link profiles outranking other videos due to higher relevance. For those of you who want to know how I handled the Spearman calculation, I took the square of the rho value for each individual result, summed all those squares if the rho value was negative, I subtracted it from the sum, rather than adding itand then took the square root of google video youtube gratuit total. Keep in mind the principles outlined above when you set out on or continue a video marketing strategy. Maximizing your return on investment will depend on adapting a strategy that works well with both platforms. Need a better search strategy. Great sources you have found. This is the big intimidate to marketers who only depends text-based content like me. Its all depend on users like which link they prefer either video or page link when they type their query into google and later google arrange the rank based on their consumption. This change will really affect a lot and even I am seeing Youtube videos getting rank well in my niche related terms like How to. One of the biggest questions I have is does the main difference in the videos ranked in Google results vs Youtube results come down to the fact that those ranking in Google on average have more backlinks pointing to them. Do those videos ranking in the top spots of both Youtube and Google happen to have backlinks which would help rank better in Google. Hi, What a great post it is!. I really get to learn many new methods from your post. Google ranking and Youtube ranking are totally different things. Fo Youtube ranking using, meta description, adding meta title, tag, main keyword and keyword rich log description these are really the great techniques. Also, adding a thumbnail, saving video file using the keyword, social sharing all these are great techniques. Thank you a lot for sharing these important steps and have a great weekend. So for a query like that, just seeing a lot of videos is not in itself an indication that there is tough competition for the query, as there is no indication of the relative authority of the top ranking videos. A lot of videos for a topic may indeed indicate high ranking competition, but not always. How difficult it is to rank a video for a keyword depends on a lot of factors, such as how much search volume there is for that keyword. Alternatively, if you find your main keyword is already filled with high authority videos, think about creating something for a google video youtube gratuit niche of the topic where there might be less competition.
