Then came the nudes. On Saturday, explicit photographs and video clips spilled out of Suchitra's (now-defunct) Twitter account, claiming that these were pictures of Dhanush and his friends, music composer Anirudh Ravichander, the actresses Andrea Jeremiah and Trisha Krishnan, and a few newcomers. The first few pictures, the ones which look real and feature recognizable faces, are mostly pictures of people partying - nothing explicit, nothing shocking. But the allegations created a sinister context. "See what your heroes are doing," shouted these posts, alongside those of nudes that could belong to absolutely anybody. Immediately, #Suchileaks began trending worldwide. At the time of writing this column, hundreds of fake Suchitra Twitter accounts are out there, abusing the hashtag to send out blurry porn clips and claiming they feature a certain actor or actress. There may or may not be fire, but the smoke is blinding.