The first PDA was released in 1984 by Psion, the Organizer. Followed by Psion's Series 3, in 1991, which began to resemble the more familiar PDA style. It also had a full keyboard.[4][5] The term PDA was first used on January 7, 1992 by Apple Computer CEO John Sculley at the Consumer Electronics Show in Las Vegas, Nevada, referring to the Apple Newton.[6] In 1994, IBM introduced the first PDA with full mobile phone functionality, the IBM Simon, which can also be considered the first smartphone. Then in 1996, Nokia introduced a PDA with full mobile phone functionality, the 9000 Communicator, which became the world's best-selling PDA. The Communicator spawned a new category of PDAs: the "PDA phone", now called "smartphone". Another early entrant in this market was Palm, with a line of PDA products which began in March 1996. The terms "personal digital assistant" and "PDA" apply to smartphones but are not used in marketing, media, or general conversation to refer to devices such as the BlackBerry, iPad, iPhone or Android devices.