This is another business you can start with very little capital. The business is as simple as getting the materials & distributing / Posting them then collecting your cash.
What you need
Get a business name. It will help with branding / distinguishing you from others
How to get Customers
Get your customers by
1) Post Posters of your business.
Your advert should say it in a very simple way. For example
“We Post Posters / Distribute Flyers. Call 080…… email …..website…. “.
Design something that will be quite cheap to produce. No fancy colours- black and white will do just fine. The most important thing in your advert is the size. Make sure the “Poster” part is in very large characters. The idea here is that if your own posters are visible enough for your clients to find you, then you have posted in the right places.
2) Newspapers
Do the small/smallest size of advert. It shouldn’t cost you more than 7k. One good thing about adverts is that YOU WILL SURELY GET RESPONSES. You need to be careful here, your advert is only for one day, make good use of it.
Where to Post Posters
You need to be careful here. I don’t advocate posting on newly painted walls, if you are the owner of that property, you will know how it feels. Find other places. Start with your immediate environment; take a walk around to identify places you could post. You could post on existing old signs, Electric power poles, un-painted walls etc. The visibility of your advert depends on “leg traffic”-how many people walk by that area. Bus stops are good candidates. Big office complexes usually have public notice boards.
How long your posters stay on the walls (before someone tears them down or another poster goes on top of them) will depend on how appropriate the place you posted them.
Also you should mind where you post; you could be arrested and charged for littering etc. Keep your posts a bit higher so it would be a bit difficult for someone to get their hands on them and then most importantly, post at night so you will have less disturbance from area boys, security men etc.
Where to Distribute Flyers
This one can be a little tricky but one good thing about it is that you can select the type of people you give them to – i.e. you get to choose your audience.
The same locations for the Posters apply here too but in addition, you can go a step further here, you can share flyers at occasions, parties, after your church services etc.
Another thing about this is that people will choose to accept your flyers depending on how you are dressed. So if you are promoting a kids party, wear a funny hat or mickey mouse!.
Conclusions
It is fairly an easy business. If you are shy to stand and distribute flyers, you could stick to posters or get somebody to do them for you. Posting can be as lucrative as between NGN100 & NGN500/poster. Flyers can go as low as NGN5000 for 3000 flyers.
One more thing
Some companies usually ask their customers how they found their company. They use this to measure the impact of adverts. So don’t just collect their flyers / Posters, collect their money and use their flyers/posters for rough sheets, smart companies will know.
