Gianluca Vacchi, 50, fills his social media with outrageously hedonistic shots.
The tattooed, body-building heir to an industrial empire fills his social media with a cash-rich, work-free existence dedicated to the pursuit of pleasure.
But now the Italian's yacht and several properties have been seized by creditors.
This has led to mockery on the Internet, with users parodying his lavish lifestyle.
Vacchi claimed, 'It is just a little debt,' when set against the value of the family business, IMA, a conglomerate with interests in packaging and pharmaceuticals.