I forecast and analyze trends affecting the mobile ecosystem. I've been a journalist, analyst, and corporate executive, and have chronicled the rise of the mobile economy. In addition, I've led technical teams, built social sites and mobile apps, and consulted on mobile, social, and IoT. The author is a Forbes contributor. The opinions expressed can you play apple music on echo those of the writer. In other words, Amazon Echo and Google Home have another 3-4 months of virtually unchallenged market access ahead of it. Alexa does a lot of things and knows a lot of things, like timers, basic information, setting alarm systems, turning lights on and off, but music on demand might just be the most satisfying thing she conjures up. By waiting three years to respond to Echo, by not buying Sonos, and by further delaying its entrance, Apple has not only created a massive disadvantage for itself in home audio. Probably much more importantly, it has left the ambient home computing space entirely to Amazon and, more recently, to Google. As the devices move from Echo to Echo Dot, from Google Home to Google Home Mini, they are disappearing into the fabric of our homes. But for the moment, the core risk for Apple is Apple Music. That makes sense, because the number of devices Apple can sell is limited … and growth is slowing. Apple Music is a big part of services revenue, and the company needs to maintain momentum. Apple has played long odds before, and it has successfully conquered markets that it has been late to. Smartphones and smartwatches are just the latest examples. It looks like the Cupertino company will be coming from behind once again. Follow him on or connect on.
