20 Ways To Make $100 Per Day Online
Table of Contents How To Get The Most Value From This Unique Product ......................... 3 The Right Mindset To Make $100 A Day .............................................. 4 Profitable Niche Marketing ............................................................... 12 Software creation ........................................................................... 23 Branding: Making Yourself 'Memorable' On A Small Budget .................. 35 Ghostwriting .................................................................................. 45 Creating and Selling Your Software Online ........................................ 57 Offline to Online Services ................................................................ 73 Playing the Multi Level Marketing Game the RIGHT Way ...................... 89 eBay selling ................................................................................. 103 Trendmarketing ............................................................................ 112 Writing Articles ............................................................................ 122 Graphics ..................................................................................... 137 Infoproduct creation ..................................................................... 156 Internet Based Greeting Card System .............................................. 165 Teleseminars ............................................................................... 176 Public Domain Works .................................................................... 194 Membership sites ......................................................................... 207 Resell Rights ................................................................................ 213 Email Marketing ........................................................................... 222 Affiliate marketing ........................................................................ 231
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How To Get The Most Value From This Unique Product Congratulations on your purchase of “20 Ways To Make $100 Per Day Online!” Let’s begin by introducing you to our publication, which was created by members of The Internet Marketing Inner Circle.
This one-of-a-kind product demonstrates how “average people” can and do build sustainable incomes working part-time from home. Each chapter was written by an “average person” who achieved the goal of making $100 a day online by focusing on his or her existing interests and building small, home-based businesses around them.
A panel of online-business experts reviewed each chapter, applying “realworld” tests for authenticity and practical value. This was a serious undertaking. There are no wild claims or exaggerations in this publication. Each chapter is of equal importance.
You’ll receive the most value from your purchase by viewing this publication as a collection of tried-and-true methods. No two chapter authors do precisely the same thing to make money, a testament to the wide array of choices and techniques that can be employed online.
We suggest you start your journey by committing not to let this publication get lost on your hard drive. Make a special place for it. Return to it often to review ideas and information. Print out a copy and keep it within close reach.
It’s vital for you to embrace your personal goal: I want to make $100 a day working part-time online from home. Empower yourself with the exciting thought that the world is the marketplace and that electronic business is conducted around the clock. Unlike the brick-and-mortar world, the doors never close on the Internet.
Some of the methods discussed in this publication will enable you to get paid instantly for products delivered automatically while you’re sleeping. Other methods discussed will enable the creation of weekly or monthly income, either through electronic payments or checks mailed to your home.
We are delighted to present this information and extend our best wishes for your success. Thank you for taking this journey with us!
Willie Crawford, Founder, The Internet Marketing Inner Circle http://TheInternetMarketingInnerCircle.com
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The Right Mindset To Make $100 A Day Written by Dr. Mani Sivasubramanian
How To Make $100 a Day?
For some people, it will be child's play.
For some others, it will seem 'impossible'.
For the rest, it's somewhere in between.
Which group are YOU in?
I'll take a guess. Because you're reading this book, I'll assume you are NOT in the first group... but want to be there!
Great. That's what you'll learn inside this collection of plans, models and step by step blueprints to make $100 a day.
But first, tell me which of these is YOU...
[ ] I think it's IMPOSSIBLE to make $100 a day working online
[ ] I feel $100 a day can be made by some people - just not me
[ ] I know $100 a day is possible, I've done it - but not consistently
Picked one of the 3 choices above?
Good. Now, I'll reveal the BIGGEST secret that will make it possible for you to make $100 a day - every day, day after day, starting very soon.
You Must BELIEVE It Can Be Done - By YOU
I know it's hard. For the first 6 or 7 years of working on my online business, I did not believe it could be done. But things changed. I had smaller successes that gave me confidence and hope. And then, at last, I really believed deep inside me that making $100 a day was possible.
Guess what?
Within 1 month from then, I had my first $1,000 day. Yes, one THOUSAND bucks in 24 hours.
It gets better.
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Less than 3 weeks from that day, I had my first $2,000 day. I had DOUBLED my previous best in under a month!
And there's more.
Within the next 3 months, I had my first TEN THOUSAND dollar day - and then repeated that several times over the years that followed... even had one memorable $20,000 day!
How did I break that mental barrier? What made that 'dream' possible?
Seeing other people succeed. Being in touch with them. Finding out how they did it.
Finally, one thing gave me the big shove in my back - John Reese's memorable MILLION DOLLAR DAY.
It shattered previous barriers and limits inside my mind. It gave me the courage to dream bigger dreams. It gave me confidence to go after the bigger dreams - with bigger action steps.
And because I believed, deep inside, in my heart, and with absolutely no doubt, it happened. Napoleon Hill, author of 'Think and Grow Rich' said it nicely:
"Whatever the mind can conceive and believe, it can achieve"
Look, I can understand how you feel.
It's perfectly logical to think:
"I'll believe it when I see it."
But let me give you an alternative that's more inspiring:
"I'll see it BECAUSE I BELIEVE IT!"
Make that your new reality, as we learn the specific action steps to make your dream of making $100 a day come true.
= = = =
What Exactly Is $100 a Day? Quite literally, it means, you make ONE HUNDRED DOLLARS in a day.
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But like everything else, there are different ways of viewing this.
$100 a day can also mean $700 a week.
$100 a day can also mean $3,000 a month.
$100 a day can also mean $9,000 a quarter.
$100 a day can also mean $36,500 a year.
All of these are different ways of looking at the same figure - and there's a reason you may want to pick one of these over the other... because I'm going to show you how to hit those numbers in your own way.
If you're a strategic, future-oriented, long-term focussed business-person, you may like the annual figure better than the per-day target.
If you're in need of urgent cashflow, and live in a more 'need quick cash now' mindset, the $100 every 24 hours view looks more attractive.
So let's explore the different possibilities.
= = = =
Making $100 a Day - The Models
Broadly, I'm going to classify your '$100 a day models' into 3 groups:
- short term (measured weekly)
- medium term (measured monthly)
- long term (measured quarterly or annually)
Short Term Models Note: All totals for income will be calculated on a WEEKLY basis.
Let's first look at models that will let you make $100 a day - quickly.
Model #1: Low cost, daily sales You sell a low-cost item (product or service) priced at $10. You make 10 sales every day. You earn $100 a day.
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Simple, right?
Weekly total: $700, from 70 sales, each at $10
The one difficulty is being able to make 10 sales every day, week after week.
Model #2: Price hike Let's look at what happens if instead you sell a higher priced product, at $20
Now, all you need is to make 5 sales every day, and you reach your target.
You sell a $20 item (product or service). You make 5 sales every day. You earn $100 a day.
A bit easier, right? And 5 sales daily is easier than 10.
Weekly total: $700, from 35 sales, each at $20
Model #3: Upsell Now, if you add another related product or service to your offer, and make it available to buyers at the same time, let's see what happens.
You sell a $20 item (product or service). You make 5 sales every day. You earn $100 a day. You also offer a related item for $5. 1 out of every 5 buyers accepts your upsell offer. You earn an extra $5 a day.
That sounds easy - and it just boosted your profits by 5%
Weekly total: $700 + $35 - from 35 sales at $20 plus 7 people taking the upsell offer at $5
Model #4: One Time Offer Let's extend this further - by making a very special, exclusive offer to your customers AFTER they have bought from you.
You put together a high-value package (products, services, membership or other) and offer it at a steep discounted price - but only for a very limited time (the 'one time' offer)
You sell a $20 item (product or service) with $5 upsell. You make 5 sales every day. You also make a one-time offer for $50. 1 out of every 10 buyers accepts your upsell offer. You earn an extra $175 (on average) every week.
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Weekly total: $910, i.e. $735 (from 35 sales and 5 upsells) + $175 (from 3.5 O.T.O. sales at $50 each)
Do you see what you just did here? You gave yourself a holiday on Sunday - or any other day of the week you prefer! You'll still meet your $100 a day target, because of your O.T.O. and upsell.
Model #5: Backend It gets better. If you've sold your customer a really good, high-value product or service, they'll be happy. And happy buyers very often BUY AGAIN. It's best to make another offer within a week after your first sale.
You sell a $20 item with $5 upsell and $50 O.T.O. Within the first week, you offer another item at $25. 3 out of every 10 buyers takes you up on the 2nd offer. You earn an extra $250 from 10 sales.
Weekly total: $1,160 ($910 from the first sale with upsell and O.T.O. and $250 from backend sales)
Now you're rocking!
You've just earned yourself a LONG weekend without working - and your business still brings in $100 a day, on average!
Are you beginning to see the power in these models? Each small change builds up on the earlier ones, and gives you an incremental advantage as you ramp up your sales - or take more time off, whichever you prefer!
Medium Term Models Note: All totals for income will be calculated on a MONTHLY basis.
We've seen models that will let you make $100 a day - quickly. For those who are able to focus on sustained effort over a period of time, this may be a more suitable model than the day-to-day hustling for sales.
Model #6: Continuity Let's get a bit more fancy.
What if you go with a 'membership' model, where you sell recurring services or access to a regularly updated site - and bill customers every 30 days, automatically?
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Even if your price is still $10 per month, by automatically continuing the sale every month, you'll earn a recurring income from every new member who joins.
For simplicity let's assume, you offer this as a separate program (you could always tie it into the earlier models and earn MORE from those customers!)
You sell a $10/month membership. You make 10 sales every day. You earn $100 a day. You repeat this for a month. After 1 month, even if you do NOTHING, you'll still earn $100 a day - for as long as your members remain in your program and keep paying monthly dues!
Wow!
For 1 month, it's HARD work - but see what happens after that? All you need to do is keep the membership so valuable and attractive that you retain your members and they keep paying you $10 every month, over and over again!
You get to make $100 a day - literally on AUTO-PILOT.
Looking easier - and more attractive - isn't it?
Monthly total: $3,000 - from 300 members, each paying $10 every month
Here's an exercise for you...
Play around with the same scenarios we discussed earlier, with the price hike, upsell, O.T.O. and backend models ADDED ON to this one!
Long Term Models Note: All totals for income will be calculated on a QUARTERLY or ANNUAL basis.
We've seen models that will let you make $100 a day - quickly. We've seen a model where you can make $3,000 monthly.
For those who don't mind deferring their profits to go for 'big hits', there are other models that may be more attractive.
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Model #7: Build and Sell What if you build a resource, a business, a sales process, an eBay store or something that generates revenue (or has potential to) - and then sell it to a buyer (or license it to many buyers)?
Model #8: Turnkey Solutions It may take you a month to build 10 content-rich minisites and set them up with a domain name, affiliate product selling page and more bells and whistles.
You can then sell each of the sites for $300 - or the entire network of content sites for $3,000 - to a buyer or on eBay.
Turnkey solutions can also be included into a 'membership' model - you won't have to keep hustling for sales, but just focus on delivering each month's installment to existing members!
Model #9: Software Development If you are an expert in a niche and have identified the need for a specific kind of software or tool that solves a problem, you may spend 3 months developing it - and then sell enough licenses to hit your target.
Model #10: Seminars & Consulting If it's your cup of tea, you could plan a conference, seminar, workshop or coaching program. Spend 3 months arranging the event, creating content, getting speakers, arranging JV deals - and then hold the event on 1 day, selling 100 seats at $197 each to hit your $100 a day target - even after expenses!
There are many more ways to earn $100 a day and I hope you're seeing the possibilities.
The rest of this book will have MANY step by step plans that will expand your vision of what's possible.
In the end, though, it's all up to you. Take the ideas and run with them. Make them your own. Build your own cash streams that pull in $100 a day or more. Then share your success stories with other readers of this book - your success will inspire someone else, and this thing just grows and grows and grows.
To your massive success - and many more $100 days!
Dr. Mani
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Internet infopreneur Dr.Mani Sivasubramanian has been online since 1996, and helped hundreds of business owners build online information empires. He shares powerful tips, ideas and secrets about achieving success and building massive wealth from information products in his "Internet Infopreneur Tips" ezine. http://www.internetinfopreneur.com/
© 2007 The Internet Marketing Inner Circle Page 11 of 247
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Profitable Niche Marketing Written by Case Stevens.
Niche marketing is a hype these days, but actually it’s nothing new. It’s been around for years, only we didn’t call it niche marketing. In the early online days, the credo was “do what you love and the money will follow”. That has evaluated into more sophisticated strategies, where you first explore IF there’s a market and whether that market you’re about to enter is profitable.
Determining a market niche is one of the most important decisions you will make. If you choose well, chances are great that you can make good money. If you choose poorly, then you will likely struggle.
While you can take more time if you like to, most people find a market niche they can explore in as little as one day. And very often, people identify several while going through this process.
What is a niche? Let's define a niche first, so we both know what we’re talking about:
A niche is just a tiny, (highly) specialized marketplace.
A marketplace means that there's demand and supply.
Why niche marketing? Many people ask me why niche marketing is so important. Well, there are several reasons:
● Less Competition In general, the more specific your market is, the less competition you will experience. You can brand yourself as the expert as long as you deliver high quality information to your prospects. On the other hand you have to realize that competition isn't bad. A market without competition could be a very bad one, because others have tried already and found it unprofitable. So, a certain amount of competition is good. It proves that there is a large interest in what you have to offer. All you need to do is make your offer unique - and position it correctly.
● Hungry Buyers/Seekers Many people, in fact almost everybody likes to collect and not just only stamps, postcards, miniatures or books. People collect ANYTHING! There's a demand and supply for anything. The greater
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the demand and the lower the supply, the more likely people want to pay for what they collect.
● NO Large Corporations Because niche markets are relatively small and require special knowledge, large corporations will often skip them. That means you don't have to compete with their million-dollars budgets. Big advantage.
● Do What You Like. IF you know something interesting and that also happen to be a profitable or in demand niche market, you can transform your hobby into your work. You do not necessarily have to know the topic yourself, maybe you know a great resource that will work with you.
Basically there are two ways to enter a niche:
1. follow your passion (supply) or 2. follow the money (demand).
If you follow your passion it will be easy to develop content. Hey, you're the 'expert' and you do what you love. As long as you have a great interest and know more than "most" of your prospects, you'll be able to succeed. But you still have to find out if your passion is profitable! In other words: does your market spend money?
And if you follow the money, financially you're already on the right track, but it will be more difficult for you to develop content. Oh yes, you can hire ghostwriters. But they aren’t experts either, are they? In order to follow the money, you have to develop some ..... eh passion and specialized expertise for the niche otherwise you can't fill your site properly with high-value content.
So, either way you have to do something extra.
Sidenote: Here's where lots of people go wrong. They follow their passion and develop a product first and then go out to find the customers. That's exactly the wrong way to do this. You should look for a hungry market first and then, if all indicators are positive, develop a product.
Now, knowing all this, let's redefine a niche. Let's define a ..... profitable niche!
A profitable niche is a (highly) specialized marketplace with few competitors, high demand and money to pay for that demand.
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That's what you have to find out. Actually you have to find out four things: ● do you like the niche topic, do you know about it, or do you have a great resource for it, or can you develop a passion for it? ● is there a market for your niche (demand)? ● if yes, does it have a lot of competition (supply)? ● is that market willing to pay money for information, solutions or products (profitable)?
If you find a niche with lots of competitors, it’s going to be very difficult to make profits from that market. On the other hand, if you find out that demand is too low, then maybe the niche is too small. Finally, if you think the niche is great, but there’s nobody there who wants to pay for products, then you’re niche isn’t profitable. That's what happened to pets.com.
You want to avoid these situations at all cost.
So, what's selling, what's hot? Let’s ...
Find Your Niche Before we dive into this, be aware that the whole process described below is an estimate, not exact science. It's just to give you an idea about the possibilities in your niche market.
Step 1 The first step is a global approach. It all starts with picking an area you are passionate about or you can develop a passion for. If you already have a passion or expertise, search for it in the places below. If you don't have one, browse the places below until you find one that interests you.
First, visit your local shopping malls, libraries, and bookstores. See what people buy there and what the trends are. Always look for bestsellers lists. Buy some well-known magazines. These places are markets and you can find a niche there. Keep your eyes open and watch for trends.
You can do the same online. To get general ideas, you can visit: Google Zeitgeist - http://www.google.com/trends/hottrends
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Lycos Top 50 - http://50.lycos.com Yahoo! Buzz - http://buzz.yahoo.com eBay Pulse - http://pulse.ebay.com
eBay is one of the best marketplaces online! Go to their home page and select a category that you may be interested in, using the topics you’ve gathered from looking at the previous sites. Drill down in there until you find a niche market. Then look for profitable sub-niches by then selecting a sub-category. The best chance for success is if you are as specific as possible with your niche selection. Take a note of how many people bid on items there and you may have discovered a profitable niche market.
Also, check the largest stores as well to see what they’re selling. There has to be a reason they are the largest stores. They must be doing something right.
eBay also puts out a PDF report of their hottest categories each month, available at http://pages.ebay.com/sellercentral/hotitems.pdf.
Just recently I found a very interesting topic, but I didn't do a thing with it. Know why? Cause I don't know squat about millinery!
You should also try Amazon - http://www.amazon.com. Look at their bestsellers lists.
Amazon is a great place to see what currently exists for any given subniche. Chances are, the more books there are written on the subject, the more that market spends on those topics. For example: First specify “Books” to search. Then enter your niche. If there's thousands of books, your niche is not targeted enough. It is too “mainstream.” You should further narrow your search.
Hang out on Message Boards and in Newsgroups! Just enter your topic of interest in the Google searchbox and add +”message board” (include the quotes) or +newsgroups. See what questions are asked and which topics are popular. Find out what problems need to be solved.
Is there anything you like very much, something you know a lot about or someone else who knows a lot about a topic that you can ask for help?
You see, if you're going online you have to provide tons of content! It's much easier to write about something you know about or like to do very much than on a topic you hate or don't know a thing about.
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Step 2 Buyers used to go out for shopping, there simply was no alternative. Now, with the increase of both trust and quality that the Internet offers, they fall back into their natural pattern of being lazy. They don't want to leave the comfort of their own home, they want to buy from there and even have the goods delivered direct to their doorstep!
They use search engines to find what they are looking for. Once in a search engine they use phrases or keywords to find what they are looking for. We want to know what phrases they use. If we can get OUR message in front of their eyeballs after typing in such a phrase, we DO have a potential customer, don't we?
So, let's discover first what these buyers are searching for online.
Let's do some keyword research. Go to https://adwords.google.com/select/KeywordToolExternal
Then, type in your keyword and enter the challenge response word.
Click on Get More Keywords. The next page doesn't show you exact numbers. Instead it shows trends, like this:
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Ok, lot's of possibilities here (The above is only part of the list). We still have to find out two things: do we have a lot of competition and is this a hungry market?
Let's do that hungry market check right away, since we are here anyway.
Just click the Selector to change the display view to Costs and Position Estimates. You have to fill in a daily budget. Set it to 100 dollars, so you will see the maximum bids.
Next, click on Estimate Average CPC to order the bids from high to low.
Now you can see what advertisers are willing to pay for these keywords! If they pay more than a dollar per click, you may have found a niche where people are willing to spend some money.
Here are some other resources to check if people want to pay for your products.
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To check on the companies that are bidding on your keywords in Google Adwords, use http://www.googspy.com.
One relative newcomer as a research tool is Google Trends over at http://www.google.com/trends.
Step 3 Here are the main indicators about your competition.... Basically, if you sign up
Google results Let's go to Google and enter the keyword phrase "kitchen appliances" (include the quotes – we're looking for the exact phrase!). At the top of the resulting page you'll see the number of pages that Google found for this keyphrase. At the time of this writing it said: Results 1 - 10 of about 2,020,000 for "kitchen appliances"
Wow, that's a lot! It seems there's too much competition here.
But wait .....
Let's have a quick look at that results page. You see, the Title of a web page is, by far, the most important resource for search engines to find out what websites are all about.
So ....
Do you see many titles containing "kitchen appliances" (if the exact keyphrase is in the title, it is in bold)? If not, then most of these pages aren't optimized for this keyword. You may have a chance.
Let's dig deeper into this. Do this: use the same search, only this time add the prefix: 'intitle:' (leave the single quote out). Now you get all the search results for your keyphrase that is included in the title of the pages. The number of results should be (a lot) less than in the first search you performed. This should give you a better indication of your chances of finding a great niche.
Sidenote: If you find a great site with an affiliate program while browsing, jot down the URL for that site. You'll need it in step 4.
But we're not done yet! Let's dig into ...
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PageRanks Click all the links on that page that have your keyword in the title (including plurals of your keyphrase) and see what their PageRanks are. You can see this very quickly if you have the Google Toolbar installed.
Sidenote: The Google Toolbar is a nifty little program that you can download and install in your webbrowser. Among other things, it will show you the Page Rank for the site you're looking at. You can download the Google Toolbar here: toolbar.google.com.
Tally the page rank of all the pages you opened with the keyword in the title and divide by the number of pages with the keyword in the title. That's the average PR of that SERP (Search Engine Result Page).
Pagerank tells you how important these sites are according to Google. If most of them have a PR of 5 or lower, you may have a chance. PR 5 is already hard to beat; higher PageRanks means it's going to be much more difficult to be listed in the top 10.
Sidenote: Actually PR isn’t that important; inbound links are. Inbound links (or back links) are websites linking to the site you’re looking at. You can see the number of backlinks for any site by clicking on the Google Toolbar and selecting backward links. Some have thousands or even tens of thousands of backlinks. Hard to beat! PageRank however, is a nice reflection of the number of backlinks.)
Do this right now and put the results in a little table or spreadsheet. That will give you a good idea about your competition and the possibility of dominating your niche.
How to use your keyphrases If you decide to build a website or a blog for the niche you've found, ideally you want to find 10 - 15 keyphrases that you can use as (sub)categories in your website/blog. From these keywords we have to select one as the name of our website; all others will be categories or directories within the site.
Using the graphic above, you could decide to use the following phrases: – kitchen appliances – large kitchen appliances – antique kitchen appliances – blue kitchen appliances – copper kitchen appliances – cuisinart kitchen appliances
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– and so on.
All keywords tie in neatly. Now we can use the keyphrases we've found to make a good decision for our domain name. What you ideally want is as many of your keyphrases as possible in your domain name. On the other hand, the domain name should be one that is memorable and usable. Make it easy to remember and easy to use (avoid having domain names that would be difficult for people to spell).
We could decide to name our website 'kitchen-appliances.com' or 'bestkitchen-appliances.com' or 'kitchen-appliances-reviews.com'. You get the idea. Just check to see which ones are available.
Our website would then have several directories named after the other keyphrases and in these directories we write our high-value content pages. It would look something like this:
Your domain name is the first tier and your main keyphrases make up the second tier. You fill the second tier pages with keyword rich content AND with links to the very specific third tier pages. These are keyword rich pages that should list high in search engines and link back to your second tier pages where you can sell or promote products.
Because it's a niche and these keyphrases are so closely related, you have a very good chance to score high in the search engines for these keyphrases. Which means... Free Traffic!
Step 4 In step 3, you've written down possible partners in your niche who have a great site and an affiliate program that you can promote at your site.
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kitchen-appliances.com
large kitchen appliances
High Value Content Pages
High Value Content Pages
High Value Content Pages
Etc.
blue kitchen appliances
antique kitchen appliances
copper kitchen appliances
High Value Content Pages
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Basically, if you sign up for an affiliate program you'll get a special URL that you can use to send your visitors over to the merchant who does the selling part for you and reward you with a commission if any of your visitors buy.
You see, the latest hype is to develop niche websites only to make money using Google Adsense. Since we're aiming for high-quality content websites, you're site has a huge chance to be accepted by Google Adsense. And the way we're setting up our websites is a perfect way to attract the best targeted advertising. So yes, you can and even should apply Adsense on your site. I can wholeheartedly recommend that. But I do not recommend putting all your eggs in one basket.
Since you want to build a high quality content website, why not also promote great affiliate programs to make some money? Using your content you can pre-sell your visitors and use your affiliate link to send them over to the merchant.
You may want to dig deeper into this. Use your keyphrase in the Google searchbox and add +”affiliate program” (include the quotes) or +affiliate. See what comes up. Explore the affiliate programs.
Also keep an eye open for information or products that you can buy or use to make your own product. That's the most profitable way to make money with your niche site.
So, there you have your niche!
Step 5 Now, get a domain name and build your site. You can use a great, search engine optimized template to build your websites or you can use a blog.
Now you're ready to make $100 a day.
You can do so using Adsense or other paid advertising methods. See how much each site brings in and setup another one until you reach the $100 a day goal. Be sure however, that you always publish high quality content, otherwise the search engines will penalize you sooner than you can create your next site.
I've done that and it works. But here's another approach which can be much more profitable.
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Create valuable content describing problems in the niche and how your visitors can solve them. Gently weave in an affiliate link, not obtrusive, but useful. In the long term, this will even generate more money than paid advertising. Check out the chapter about Affiliate Marketing in this book.
And if you select your affiliate programs carefully, concentrating on those that pay recurring commissions or use lifetime cookies, then you're building a real business.
Check out this site: Lifetimecommissions.com
Case Stevens is marketing online since 1998. He knows what works and what doesn't, because he tests everything. He also shares his results, strategies, techniques and tips & tricks in his newsletter Affordable Online Strategies. Check it out and sign up now!
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Software creation Written by Kenth Nasstrom
Introduction Software production is one of the main income sources online. The reason for this is simple. To be online you need a computer of some kind and computers use software to run.
Being a marketer, this chapter will give you a complete “How to Earn Money from Software” blueprint. I’ve kept the tech talk to a minimum while focusing on the overall picture. This will make it easier for you to turn the information into your new source of income!
By creating your own software and having it displayed online you’ll be targeting one of Internet's biggest target groups, The computer software users.
They come in all ages and shapes from all over the world and millions of software downloads are made each and every day making software a safe bet when it comes to earning money online.
By having your own software, targeting a need among computer users and automating the selling process you’ll have a money making machine in place that can make you $100 and more on a daily basis
The information you need to make this happen is being presented in the 7 parts of this chapter. All parts are important for you to read before you begin the production of the next best selling software!
Here are the seven parts of this chapter.
1. Need an Idea 2. Investigate and Test 3. Do it yourself or Outsource 4. Documentation, Help and Presentation 5. Packaging and Installation 6. Security and Theft 7. Promotion and Sales Process.
Using this information you’ll have what it takes to start earning a daily income from your own software.
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1. Need an Idea! You can’t create a program out of thin air and expect anyone to buy it. You need to use two of the strongest known motivational triggers for humans (Need & Greed) as a starting point for your new software.
There are of course a number of other focus points when creating software but most of them can be included in one or both of the mentioned groups.
Here are a couple of examples:
1. Need When you are online sending emails, running newsletters or ezines you end up emailing a lot of people. Writing text is, by itself, no problem as most people have some kind office software with a word processor included.
Or you can go the cheap but easy way and use Notepad or even Wordpad (in Windows) as they are included.
So where is the need then?
As soon as you start sending emails to other people you’ll trip over what seems to be a very silly problem, row formatting.
You know those emails that have rows going way past your right margin or jumping to a new row after just 4-5 words, making reading almost impossible (loosing readers and ultimately sales)?
This problem has been the starting point for a lot of tools, utilities, scripts and even software.
To see an example of a software program created completely bottom up, starting with the row formatting feature as the main feature and then expanding go to http://www.zineypro.com.
Ziney Pro was created in its' earliest forms to facilitate text row break formatting based on characters per row and nothing else.
The need it has addressed was the need “to format rows based on characters per row”. Ziney Pro also falls into the categories of helping with complex (or time demanding) tasks, saving time among others. The earning potential here is based on lower priced software with higher quantities.
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2. Greed People love this! Greed, as in earning money is a strong motivator. But what is even better is “earning money with little or even no work”!
The demand for this type of software increases by the minute. The demand for software working for you and “earning you money” is what everyone wants! In this category you often see quite expensive software. This category is also the most short lived one as this type of software often targets the use of back-doors into earning money and they tend to be closed after a while.
One example of a software that is directly aimed towards “greed”, “making money” and “Saving time” can be seen here, http://profitpages.gurusay.com/ . This software directly plays on the visitors urge to earn money with as little work as possible as it promises to create product review pages with Adsense in only seconds.
I’ll end this part with some other starting points for software creation ideas generation.
Use these phrases as starting points for finding a good software creation idea. • Make things easier • Repetitious tasks • Complicated tasks • Make up for lack of knowledge • To automate tasks or complicated repetitious work • People complaining about something, the software solves the problem • People asking for how-to’s
2. Investigate and test The next step is to gain a better understanding for the market.
Look around, with the new need in mind, and see if a solution can be found elsewhere. If not then you’re really onto something!
If you find products targeting your need (or reasons for creating the software) search the Internet for more information about them. If possible try them out or at least read through the sales page (print it out) to get a better feeling for what they have done. Use the sales page as a base for your idea and thought.
Next decide who the customers are, where it’s sold, domain names, price levels, features, bonuses, guarantees and other relevant information. Now
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take a step back and consider your idea. Can you fill the need in such a way that your product is something more than a mirror of the one (ones) you have already found?
Make a plan covering how you and your product will be able to distinguish itself from the competition.
Make sure you have your "future customers” in mind when you do this. Because you want to be different and use your special features as something important. This will give you a better branding position and it also shows your customers you’re unique in your own way.
When you have a plan of the features, price point, and possible customers you should make sure you write everything down as a business plan.
Operating Systems and Program Types
At this stage you’ll have to consider what your target operating system is. Targeting multiple operating systems is harder with a desktop application than for scripts like java or php.
The most commonly used operating system is windows and should be the primary target unless your product targets a niche where your future customers use other operating systems. Choosing windows as the target platform will give you the largest possible customer base.
The last versions of Mac operating systems and Computers will allow their users to run windows program quite well with windows emulators and this increases the market even more.
When it comes to windows most versions will work in more or less the same way. Do note that there are differences between versions of windows as NT 4.0, Windows XP and Vista. And for each version you’ll find differences between the normal customer version of Windows and the Server versions.
But there’s not room in this chapter to go into all the differences, so if you want to learn more, visit Microsoft’s homepage.
The rest of this chapter is primarily focused on windows as your target operating system.
3. Do It Yourself or Outsource Now it’s time to have the program done!
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Do you program yourself? If you do, then make sure you use a commonly used development language like Visual Basic, Delphi or C++. (note! There are many different types of these languages, for example C++ but I’ll leave that choice up to you!).
Use your previously created “business plan” and the list of features to plan your software.
IMPORTANT! When you code (or if you outsource the coding) make sure the code is extensively documented. I recommend buying a book where best practices in commenting source code are taught and that you document accordingly.
I can promise you that code you create today will look strange in just a few months from now. And some software projects lives on for years and have new code added to them for each new version.
Not having documentation will kill you and your project.
Why do it yourself? You might be good at programming or just very interested. Just to be clear here, the simpler code a program has, the easier it is to keep it working well.
Modern software is largely built by pre-made code that is included automatically by the development package (Visual basic, Delphi, C++).
This makes it easy for you to create small simple programs with a minimal amount of work. Actually the idea is the biggest part of the creation!
Doing it yourself will get you a better feel for and give you more control over the project. This can be good or bad depending of the type of person you are.
Why Outsource? Outsourcing saves time (maybe) and it’s easier to agree on deadlines for others and have them meet the deadline than actually keeping your own deadlines.
Do not forget that outsourcing requires more detailed pre-coding work. If you think about it, you are going to ask people that have no knowledge at all about your ideas to give you a quote based only on your description.
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A detailed and correct description of the project includes deadlines, choice of language, usage of third party libraries, exact description of what the program must do (and shouldn't do!) Guidelines on how commenting should be done is a must and you will still often end up bouncing messages to and from the coder to change and correct things that were badly explained or misunderstood.
A final piece of advice is to take an extra look at the legal aspects about source code rights. Your project must clearly state that the coder must hand over all source code and rights to you and that he/she doesn’t retain any rights to it after the payment is done.
Always ask for the complete source code (in readable form, not encrypted) and it should be well documented. This way you’ll be able to revise the code and fix bugs as well as continue developing the product.
More information about finding people to do the coding for you as well as help on the legal aspects can be found at http://www.elance.com/ and http://www.rentacoder.com/
4. Documentation, Help and Presentation Most software will need some kind of documentation to explain what it is and how it should be used. One way to make this work faster is to actually use the “business plan” you created earlier and the part you should have done about what your program should do.
As you get better at this you’ll cut time enormously with this trick.
How to ship your Documentation files. Documentation and/or help files can be shipped and handled in many different ways. Here are some of the most commonly used. • As pure text files • As pdf files • As chm or hlp files (windows help files) • As html files (shipped with the product or online on your product's domain)
Normal documents to include with software are, a short welcome and introduction about the setup; a document stating the user rights normally called the EULA (end user license rights) shown during installation if the installation process is done using installation packaging software, (see the next part of the chapter), a start up guide and possibly some kind of tips & tricks document or section.
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Presentation The presentation is important. The domain name, the sales page, graphical elements on the sales page, the visual aspects of your software (try to follow industry standards on how menus, layouts and other technical aspects of the software is used), possible startup splash screen, the way installation is done, the order among the files, the file names and the overall feeling of the product when the customer has paid and begin the download - all of these elements should be presented professionally and in a consistent way.
Do not forget everything between the moment the customer clicks the “buy” button on the sales page and the actual first start of the program. Your customer will have to pay, possibly fill out some kind of registration information, download the software/package, save it, find it and finish the installation before they can start using it.
During this process the customer will jump between a number of web pages and be doing a number of different tasks. So check out the complete sales process and make sure it works, looks good, is easy to go through and do not forget to let your customer know how they can get in contact with you if they have problems. In fact this should be part of the sales procedure directly at the point of download or earlier.
Decide early on if the product should come with support and if you’ll be offering free upgrades.
Many small software projects will be so simple that there’s no real need for a normal support function and this is something to aim for in my own humble opinion. At least until you start making a more stable income that allows for a larger amount of outsourcing.
What can become an important income source of support is a forum for your products users. Some products lend themselves very well to this while others will not produce even one forum signup. Trial and error can be the way to go. This can create additional sales and more customers.
5. Packaging and installation There are several things to consider when you start to prepare the packaging of your new or upcoming product.
• Is it a single or a multiple file product? • Can it be run straight from where it is saved? • Are there special files that need installation? Files like dll files, services and more will in many cases require special registration in the operating system as well as re-boots?
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• Will you offer an installation package where all files are contained in one package and is installed into the control panel with an install/uninstall option? • Can a zip file containing all the files of you product be shipped and have the user simply unzip it to get going?
Ease of Use and Perceived value I and many like me would say that much of a products value can be found in the installation process as well as in the first start of the program. If the user has to read lengthy instructions and do a lot of manual labor (often quite technical in nature) the new customer tends to perceive the product value to be lower.
This is not very strange. Compare 1 hour of reading, unpacking files, copying files around, creating shortcuts with double clicking on the installation file, answering yes a couple of times and end up with a nice program group with menu alternatives for starting the program, reading a help file and even uninstalling the product.
This problem is more common when you sell scripts. Often a script will need database access with MYSQL being the most common database to use. Many scripts are packaged in zip files with instructions on how to manually (using a ftp program) create a file structure on the server and copy the files there. User rights will almost always have to be changed and the user will have to create the database and database user manually. This is a slow and for many, a very complicated procedure.
There are ways to automate this or at least as much of it as possible. It should be considered.
Here are a couple of commonly used tools for creating installation packages for software of all kind.
Installshield, a market leader for many years. Quite Pricey. http://www.macrovision.com/products/installation/installshield.htm
Advanced Installer, comes in various shapes and prices. Have a free version http://www.advancedinstaller.com/
Conclusion, make the installation as easy as possible for the buyer and they will feel like you have taken care of them and your product will retain its perceived value (or even raise it) all the way to the first start.
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6. Security and theft Should you be worried over people pirating your new product? The answer is yes. If you create a product that works and have a wide pull of customers or if it’s very expensive you’ll end up seeing people copying it and sharing copies. Or even worse watch other persons selling your program as if it was theirs.
So how can you protect your software?
I’ll measure each way of protection on a scale from 1 to 10 with a 10 being completely secure.
1. Package it inside a password protected zip file. Easy but gives you almost no added security. Security level 1. 2. Store it inside a password protected directory on the server + inside a password protected zip file. Harder to spread the download url and a very limited security level. Security level 1. 3. Use some kind of third party product to include security inside the program itself. This allows for creation of serial numbers based on user information, hard disk serials, motherboard bios and other computer related numbers. As you include the security checks inside the program you as the creator can use it in many more or less complex ways to ensure security. This serial number calculation is run once on start and as soon as the correct serial number and related information is entered into the software it runs without any further questions. Security level 3. 4. The same option as 3. But with the added twist of having the software connect to a server on the internet on each start (there a lot of options here to allow for running without an internet connection) and having the registration information and serial number checked. This requires added code into your software + some kind of third party service for the server storage and verification of the registration. Security level 6 5. Using a file certificate based file encapsulation software with anti debugging protection combined with 4. Above. Security level 8. 6. Adding the whole tamale here. Combine 1-5 with hard ware locks (dongles) and your getting as close as it gets within any normal cost limit (i.e. Extremely costly). Security level 9.
Note! No method was labeled a perfect 10. There’s hardly any software that has been able to survive without being copied and to even try to reach that level you’d probably have to be selling a software for several thousand $'s or more to have the back end profits to take the costs. Now to the fun part. Some examples where you can learn more about the security options above!
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What you need for each security level above,
1. All you need is the ability to create zip files. All software capable of creating a zip file can add a password as well.
2. You need the zip file creation program + the knowledge of how to password protect a directory on your server. This information can be found for free on the internet.
3. Third party libraries you can use to protect your software will make life much easier for you. Here’s an example of a product for Delphi, Borland C and Active X, http://valega.com/
4. Take a look at Digital River. http://www.digitalriver.com/ They can help you with this and more!
5. Silicone Realms Armadillo and Passport products can help you reach close to perfect security. They have great products and they are quite easy to use. http://www.siliconrealms.com/ Their products can also be combined with Digital River saving you a lot of time and money if you’re aiming for an expensive product where great security is needed.
6. Combine everything above.
One thing I haven’t included above is that the best way known to man to completely blow “thieves” selling copies of your software out of the water is … Updates!
They only have a copy to sell and will have to “steal” a new version every time you update for them to compete. So keeping in touch with your users, creating updates as well as tips on how to use the product mixed with a gift every now and then will pull buyers to you!
As a closing tip here I’d like to show you a site very few have seen! You could almost call it a trade secret if you want.
Visit http://www.esellerate.net/ and check them out. They are a combination of PayPal, Clickbank, Digital River and many other services online. You can host your software with them and they will create the needed serial numbers for the armadillo security products on the fly. You can be sleeping while people buy your product and have Esellerate calculate unique serial number for each and every one of your sales, completely on auto pilot. I do have to say that the affiliates are not as responsive as the Clickbank affiliates but that can depend on the niche your product belongs to.
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7. Promotion and Sales process You’ll need someone to take care of your credit card handling when you sell. The most obvious choices for this are http://www.paypal.com/ , http://www.clickbank.com/ and http://www.paydotcom.com/
You should also check out my earlier tip http://www.esellerate.com/ as well.
How to make sure your program is seen! Depending on the type of software the path to start selling can be quite different.
If your program is more mainstream you should submit your program to as many software directories as possible. Some well known examples are http://www.downloads.com and http://www.tucows.com/
You can look around for these directories and submit your program to them by hand, one by one or try submitting software like http://www.softwaresubmit.net/details.htm to make the submission faster and easier. These sites also have more detailed information on what you need and how to do the actual submissions.
If you have a more "niched" software or if it’s directly aimed towards earning money, internet marketing and similar the old proven affiliate way will probably work well.
Add the program to Clickbank, esellerate or set up a sales page where you use PayPal to charge the buyer and some third party script to handle the affiliate tracking. Information about this can be found elsewhere in this book as it’s the same as for selling any other digital product.
Now my Final Advice! When you have gone through all steps in this process and have everything in place you have the basic setup ready for your $100 days (and more).
To really get the ball rolling read about list building, traffic generation and Search engine optimization and other related subjects to start pulling in possible buyers to your new site.
Read up on copywriting (for the sales page) and see if you can get something to use as a bonus (or create it yourself). Test with different price points and you’ll be well on your way towards your new software empire online!
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Kenth “The Designer” Nasstrom, Owner and creator of Zip2profit, CB Affiliate Revenue and Ziney Pro. Kenth writes about Online Marketing, Newsletter Publishing, Spyware and Costa Rica. Find out more about Kenth at http://www.gurusay.com/
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What Skills does a Ghostwriter Need? These skills should be the same for both online and offline, but the reality is, completely different. You see, many people online have a niche they are working in, and all they know is they need a book on a specific topic. It is often left to the ghostwriter to do all the research, and then write the relevant book. They will need to act as copy editor, proofreader as well as being the writer.
For clarification a copy editor isn’t the same as a copy writer, so don’t think you have to write long sales letters, unless that is an area of writing you want to get involved in.
Offline there will be a copy editor whose job it is to check the book for editorial errors. There will be a proofreader who will check the book for grammatical errors. The ghostwriter knows that at least two people will check their work before the author sees it for any other changes to be made.
For writing online you need to have good communication skills, as your clients might not always explain clearly what they want written. You will then need to be able to do research, and know that it is accurate. Once the research is completed you are then ready to start writing. This is the difficult part because the person hiring you might have books and articles they have already written, and want your writing to be done in the same style. Once you have finished writing you will then need to proofread the work for both grammatical and spelling mistakes.
How to Ghostwrite This is the question that a lot of people want to know the answers to. It is relatively easy to write a few articles and sell them as a package but to write good, quality articles, books and reports will take time. People generally don’t give first time writers great assignments, they will give someone a small project to see how well they handle it, and then come back for more work.
Let’s look at this step by step to see what you need to do to earn $100 a day as a Ghostwriter. Before you start advertising your services either online or offline, you need to plan what you are going to be offering.
1.Writing Your Plan a)Subjects you are prepared to write on. Here you should be deciding what subjects you are prepared to write about. There may be subjects that you want to exclude for
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personal and moral reasons and other subjects you have no knowledge of, and no desire to do any research in them.
An example: Someone might ask you to write about cars, and even more specifically to write about 6 cylinder engine cars. You might be scratching your head wondering what that is all about, and decide you are not interested in the mechanics of a car, and wouldn’t be able to write expertly on them.
b)The Format of Your Writing Some people decide that they only want to write articles. You need to have decided initially what length articles, ebooks and reports you want to write. You should also decide if you want to write PLR (Private Label Rights) products which you will sell to a number of people, or to write unique content for one person.
c)The Price of Your Writing This is always a difficult one when starting out as a ghostwriter. Price yourself too low, and people will assume the writing is going to be of a low quality. If it isn’t, then they will expect low prices all the time. Price it too high, and people won’t buy from you.
2.Write Samples If you haven’t written before, then take some time out and write some samples. You can write short articles of around 350 – 400 words and submit them to article directories. But you can also have them on your site ready for people to read.
3.Pricing Your Writing This is easier to do than you might imagine. You have already decided on the type of writing you want to do, and now it is time to price that writing.
I would recommend that you don’t follow the crowd. I know a lady who wanted to establish herself as a writer and when I saw her work, it was excellent. She decided to offer to rewrite articles for $1. She was amazed at how many people signed up for her services, and within 24 hours she had over 300 articles to rewrite. $300 on her first day as a ghostwriter, but before you get too carried away, she still had all the work to do.
Many people offer unique articles for $4 and they are again happy with 100 articles to write. They see the $400 and think this is wonderful, but again the work has to be done.
How do you price your work, so that you make money, and don’t kill yourself writing 18 hours a day?
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I would say decide how many hours you want to work in a day. Be realistic, there is no point in saying 10 hours if you have a job which take 9 hours out of the day. You need to look at how long an article of 400 words would take you to write especially if you don’t know the subject.
For our calculations we are going to assume an article takes 30 minutes to write, which means you can write 2 articles in an hour, and these are going to be sold to one person only.
If you sell your articles for $4 each, that means you are earning $8 an hour. In the UK that is below the legal minimum wage. What income would you like to earn in an hour? You might have a job where you are earning $20, and to match that you will need to charge $10 per article.
When writing books and reports the rates are always higher. You need to include all the research you have to do before you can start to write. If you offer to write a 100 page book for $97 then you are going to be writing for less than a $2 per hour, if you can write 2 pages in an hour.
We will look at ways to increase your income when you write smart.
Write Smart An article whether it is for a PLR package or for one client has one thing in common, you have to do the same research and take the same time and care to write it.
You might have decided that you only want to write unique content for clients, but I might change your mind now.
We will continue to use 2 articles an hour for our write smart examples.
A client asks you to write 10 articles for them, and you accept the assignment. It is a subject you know really well, and you are able to write good quality articles for them. These articles are going to take 5 hours to write. You have agreed to write for $10 an article which means you will earn $100. For 5 hours work you have earned $20 an hour. This in reality is all it needs to earn $100 for ghostwriting.
But, there is the smart way. You decide to write the same articles because you know there is a hungry market for them. You have no clients asking you for work, so you don’t even know when the first assignment will come in. You have decided to offer marketers a product they can’t refuse. You are going to package these articles together and offer them
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for $5. I know, you are thinking, but I want to make money not give them away.
We are talking here how to Write Smart, and this is what you have done. You decide that only 100 people will ever get your articles. You will be one of those people, so 99 sets are offered for sale. You sell all packages, because you have excellent samples, and it is a topic everybody wants. Now to do the sums, 99 x $5 = $495.
10 articles sold to 1 person = $100 is $20 an hour.
10 articles sold to 99 people = $495 is $99 an hour.
Even if you sell 10 packages a day for 5 days, you will still be earning $99 a day.
This is why PLR is far more beneficial financially to the writer than unique articles.
The same is true with PLR books. It takes the same time and research to write a PLR book or report for 1 person as it does for you to sell as a PLR.
Finding Clients The first writing I did online was for a niche website, which has a membership of over a million subscribers. I had been posting on their forum, when they contacted me and asked if I would write a short report for them. This report was just under 4,000 words and was written in the year 2000. In return they gave me free membership to the site, and that is until the year 2020. Membership is normally $20 per month, and I have been given a number of extras which people have to pay a supplement for. To date I have received $1,620 for a report that took me 4 hours to research and write.
This was a great introduction into writing online. If you are part of a forum, then start to write great articles as posts. One problem with offering a free article to 10 people is only 10 people get to see the article. Put the article on the site and thousands potentially can see it.
When I wanted to do more writing, I decided to put an offer in the Warrior Forum Joint Venture area. I said I was willing to write, and a well known person asked me to write a few articles for them.
Now this is where you have to believe in yourself, and be honest about what you can and can’t do. They asked me to write on a subject I knew nothing about. I knew I could research the topic, but this person is the
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expert in the field. If you want to know anything about the subject then you should go to him. I was honest and said, I could write the articles, but I know nothing on the subject. He kindly gave me a number of his books, and said I would find everything I needed in there.
He was happy, knowing that I was honest about my limitations, and was even happier when the articles arrived. They were what he wanted, but there again, I had great research material.
To increase my writing opportunities, I watched the Warrior Special Offer (WSO) area, and saw what people were buying. Different times, means different things sell. PLR books and articles may be hot today, and cold in a month’s time, meaning they don’t sell well. Always be aware of what the market is wanting. I wrote some articles on a subject I knew well. I offered PLR articles and they sold out.
Have a website Have your own website or blog to advertise. Not only that but you can add in your own sample, and sell your packages from there. Always have a contact email address where people can contact you to write for them.
Recently I received an email from someone, who asked if I could write an article for them. They said that they had written one, and it sucked. I looked at the article in question, and I had to agree with them. I wrote back and said yes, and when it could be written. Payment of $27 was received and an article of 600 words was written.
Another person contacted me through my website, and they wanted a short report written each month. This has been ongoing for the past few months.
A warrior asked me to write them a report, and I quoted them a price. They sent payment for more than the price quoted, because they had been to the website, and seen that I had prices for long articles. They wanted one added to the order, and paid for both products.
People say you don’t need a website, but I would disagree. If you don’t have one, then you are relying on advertising your services to a small group of people.
People find my website through the search engines, and also through my signature in forums. I also have the website URL shown on all emails I send.
