Play on People’s Need to Believe to Create a Cultlike Following

SUBMITTED BY: adagaji

DATE: Feb. 13, 2017, 12:44 p.m.

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  1. People have an overwhelming desire to believe in something. Become the focal point of such
  2. desire by offering them a cause, a new faith to follow. Keep your words vague but full of
  3. promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples
  4. rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized
  5. religion and grand causes, your new belief system will bring you untold power
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