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Be Interesting
To be interesting, you’ve got to introduce your followers to people, places, or ideas they may not have heard about.
In other words, you’ve got to break out of the “echo chamber.”
For example, over on my Twitter account, I often share links to articles about neuroscience, psychology, and other things related to human behavior.
Yes, my target audience are business owners and entrepreneurs, but I’m one of the few people who connect human behavior with online marketing. So, when I introduce an academic researcher they haven’t heard of before, they can’t help but be interested.
