IAB Europe facing new challenge from Brave


SUBMITTED BY: Guest

DATE: Nov. 3, 2019, 5:03 p.m.

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  1. IAB Europe facing new challenge from Brave
  2. GDPR issues revisited on cookie walls
  3. Adtech industry body IAB Europe is facing down another data protection complaint from Brave browser bod Johnny Ryan, this time over the all-encompassing cookie wall stalking its site.
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  13. The complaint, filed today in Ryan's home nation of Ireland, seeks to win a long-running argument between privacy activists and the tracking industry over methods employed to force users to choose between cookies and accessing a website.
  14. [theregister.co.uk...]
  15. Privacy folks will want to watch how this shakes out. Early days in the argument...
  16. Ad biz folks reliant on cookies will want to watch this.
  17. Important bit:
  18. The submission follows a ruling last month from the Dutch data protection authority that stated using take-it-or-leave-it cookie walls didn't collect freely given consent from users, because there isn't a genuine choice – they have to accept tracking to enter the site.
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